Job Description

The Senior Officer - Creative Projects is responsible for designing, developing and implementing creative projects, initiatives, and activations for GDMO customers and partners. He/she is expected to ensure these projects, initiatives and activations are in line with the strategic needs of government/semi-government and private entities as well as in line with the Dubai Key Messages, a matrix of communication topics developed in line with the Dubai Vision. The Senior Officer - Creative Projects is additionally responsible for supporting the Chief Officer - Activations in growing the Proudly From Dubai portfolio, by adding new businesses as well as new industries. The role holder is expected to demonstrate strong teamwork skills and carry out his/her duties in accordance with the relevant business policies and procedures.





Key Focus Area




Key Accountabilities




General Responsibilities



Implement creative projects, initiatives and activations for government/semi-government/private entities and partners

Work collaboratively with the Brand Design Executive(s) to ensure all creative projects, initiatives and activations collateral are on-brand

Track and report metrics and supporting documents to the Creative Projects Section Head, to support with the monthly KPI reports


Creative Projects, Initiatives and Activations Development



Plan and develop creative projects, initiatives and activations to deliver the Dubai Key Messages

Working with the Chief Officer Activations, prepare creative projects, initiatives and activation proposals for government/semi-government/private entities and partners

Offer suggestions to grow and scale the Proudly From Dubai portfolio through new and existing government/semi-government and private entity relationships

Working with the Chief Officer Activations, develop creative projects, initiatives and activation ideas for Proudly From Dubai with government/semi-government/private entities and partners to showcase them in alignment with the Dubai Key Messages

Support the Chief Officer Activations with producing creative projects, initiatives and activation proposals, outlining the idea/concept, the resources required, timelines, branding and total investment/price

Ensure the timelines for the creative projects, initiatives and activations are aligned with activities within the Communications Calendar created and managed by the Strategic Relations team


Creative Projects, Initiatives and Activations Implementation



Arrange timelines and resources with partners/collaborators such as other government entities for the project/initiative/activation Obtain clearance/permits as needed for the projects/initiatives/activations Follow up with the Strategic Relations team and the Social Media and Website team on marketing activities and coverage to amplify the project/initiative/activation

Work with content creators/partners to develop content, providing a brief and access to resources (including locations, photos, videos, etc)

Conduct "rece"s for any outdoor activations, providing written reports and/or photographs and videos to Strategic Planning to share with government/semi-government and private entities as required and/or for other government entities that are also involved as partners/collaborators for the project/initiative

Provide on-the-ground support for contractors and partners as needed to implement the Proudly From Dubai activation

Provide inputs to the Chief Officer Activations for the post-activation wash-ups with the wider team, including Strategic Relations and Social Media and Website




Job Specifications




Key Interactions & Nature of Interaction




Internal:


Support the Chief Officer Activations in the planning and implementation of creative projects/initiatives and activations

Collaborate closely with Strategic Relations to ensure creative projects, activations and initiatives align with the Communications Plans for government/semi-government and private entities




External:


Work closely with content creators, partners and other government entities to deliver activations


Technical Skills



Expert: Knowledge of branding, brand design and graphic design

Expert: Knowledge of marketing and communications

Proficient: Knowledge of existing regulatory laws and procedures within UAE

Proficient: Command of written and spoken Arabic and English


Behavioural Competencies



Proficient: Evoking and Disseminating Positive Energy

Proficient: Community Focus and Responsiveness to its Needs

Proficient: Time Management and Task Prioritization

Proficient: Excellence in Execution

Proficient: Continuous Learning and Improvement

Qualifications

Bachelor's degree in marketing, graphic design, visual communication, or a related field


Additional qualifications: proficient with Adobe Creative Suite



A minimum of 3 years of relevant experience in a similar role