Job Description

Senior Media Planning Manager - MAF Retail - Corporate Head Office - Dubai, UAE
Position Overview
The Senior Media Planning Manager role is central to driving growth, visibility, and commercial performance of Majid Al Futtaim Retail's Precision Media offering. Based in Dubai, this role focuses on developing and executing integrated, data-led retail media strategies across on-site, off-site, in-store, and omnichannel platforms, while strengthening advertiser relationships and elevating the overall retail media proposition in the UAE market.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Media Planning and Strategy
Salary: 22000-30000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Senior Media Planning Manager works closely with sales, marketing, product, and data teams to deliver high-impact, integrated media campaigns for Precision Media. The role leads retail media planning initiatives, manages the retail media events calendar, and drives campaign programs that enhance client engagement, brand visibility, and revenue growth across Majid Al Futtaim Retail's media ecosystem.
Key Responsibilities
Lead the strategic planning and execution of event-led and always-on media campaigns across omnichannel retail media products.
Develop media frameworks and go-to-market strategies aligned with Precision Media brand objectives, including ownership of the retail media events calendar.
Collaborate with internal data and insights teams to leverage first-party shopper data for advanced audience targeting and campaign optimization.
Oversee creative and media asset production, ensuring alignment with retailer brand marketing initiatives and maximizing advertiser engagement.
Build and execute the overall marketing strategy for Precision Media, including brand positioning, communications, and partner marketing initiatives.
Manage the creation of marketing collateral, case studies, thought leadership content, and event activations to promote the retail media value proposition.
Work closely with brand advertisers, media agencies, and internal commercial teams to co-develop impactful, results-driven campaigns.
Act as a senior liaison for key accounts, ensuring excellence in campaign delivery, performance reporting, and client satisfaction.
Candidate Requirements
Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
Minimum 8 years of experience in media, marketing, or retail media, ideally within FMCG, e-commerce, or digital advertising environments.
Proven expertise in omnichannel media planning, integrated campaign execution, and retail media solutions.
Strong proficiency in media performance measurement and marketing analytics tools.
Excellent communication, stakeholder management, and presentation skills.
Why Join Us
Opportunity to shape and grow a leading retail media network in the UAE.
Exposure to data-driven advertising, large-scale retail platforms, and high-profile brand partnerships.
Collaborative, forward-thinking work environment with strong leadership and long-term career growth.
About the Company
Majid Al Futtaim is a leading shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. Through its Precision Media platform, Majid Al Futtaim Retail delivers innovative, data-driven advertising solutions that connect brands with shoppers across physical and digital touchpoints, driving measurable business impact.
Job Title Senior Media Planning Manager - MAF Retail - Corporate Head Office - Dubai, UAE
Senior Media Planning Manager - MAF Retail - Corporate Head Office - Dubai, UAE
Position Overview
The Senior Media Planning Manager role is central to driving growth, visibility, and commercial performance of Majid Al Futtaim Retail's Precision Media offering. Based in Dubai, this role focuses on developing and executing integrated, data-led retail media strategies across on-site, off-site, in-store, and omnichannel platforms, while strengthening advertiser relationships and elevating the overall retail media proposition in the UAE market.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Media Planning and Strategy
Salary: 22000-30000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Senior Media Planning Manager works closely with sales, marketing, product, and data teams to deliver high-impact, integrated media campaigns for Precision Media. The role leads retail media planning initiatives, manages the retail media events calendar, and drives campaign programs that enhance client engagement, brand visibility, and revenue growth across Majid Al Futtaim Retail's media ecosystem.
Key Responsibilities
Lead the strategic planning and execution of event-led and always-on media campaigns across omnichannel retail media products.
Develop media frameworks and go-to-market strategies aligned with Precision Media brand objectives, including ownership of the retail media events calendar.
Collaborate with internal data and insights teams to leverage first-party shopper data for advanced audience targeting and campaign optimization.
Oversee creative and media asset production, ensuring alignment with retailer brand marketing initiatives and maximizing advertiser engagement.
Build and execute the overall marketing strategy for Precision Media, including brand positioning, communications, and partner marketing initiatives.
Manage the creation of marketing collateral, case studies, thought leadership content, and event activations to promote the retail media value proposition.
Work closely with brand advertisers, media agencies, and internal commercial teams to co-develop impactful, results-driven campaigns.
Act as a senior liaison for key accounts, ensuring excellence in campaign delivery, performance reporting, and client satisfaction.
Candidate Requirements
Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
Minimum 8 years of experience in media, marketing, or retail media, ideally within FMCG, e-commerce, or digital advertising environments.
Proven expertise in omnichannel media planning, integrated campaign execution, and retail media solutions.
Strong proficiency in media performance measurement and marketing analytics tools.
Excellent communication, stakeholder management, and presentation skills.
Why Join Us
Opportunity to shape and grow a leading retail media network in the UAE.
Exposure to data-driven advertising, large-scale retail platforms, and high-profile brand partnerships.
Collaborative, forward-thinking work environment with strong leadership and long-term career growth.
About the Company
Majid Al Futtaim is a leading shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. Through its Precision Media platform, Majid Al Futtaim Retail delivers innovative, data-driven advertising solutions that connect brands with shoppers across physical and digital touchpoints, driving measurable business impact.
Post Details
Job Start Date
Salary from 22000.00
Salary to 30000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required