Job Description

Senior Media Planning Manager - MAF Retail - Corporate Head Office - Dubai, UAE
Position Overview
The Senior Media Planning Manager plays a pivotal role in driving growth, visibility, and performance of Majid Al Futtaim Retail's Precision Media offering. The role focuses on developing and executing integrated, omnichannel retail media strategies across on-site, off-site, in-store, and data-led media channels, while strengthening advertiser relationships and elevating the overall retail media proposition.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Media Planning and Strategy
Salary: 22000-30000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Senior Media Planning Manager is responsible for shaping and delivering media-led growth initiatives for Precision Media. Working closely with sales, marketing, product, and data teams, the role leads integrated campaign planning, retail media events, and go-to-market strategies that enhance brand visibility, advertiser engagement, and commercial performance.
Key Responsibilities
Lead the strategic planning and execution of event-led and always-on media campaigns across omnichannel retail media products.
Develop media frameworks and go-to-market strategies aligned with Precision Media brand objectives, including ownership of the retail media events calendar.
Collaborate with data and insights teams to leverage first-party shopper data for advanced audience targeting, personalization, and campaign optimization.
Oversee creative and media asset production, ensuring messaging alignment with retailer brand initiatives and maximizing advertiser impact.
Build and execute the overall marketing strategy for Precision Media, including brand positioning, communications, and partner marketing initiatives.
Manage the development of marketing collateral, case studies, thought leadership content, and event activations to showcase the network's value proposition.
Work closely with brand advertisers, agencies, and internal commercial teams to co-create impactful, results-driven campaigns.
Act as a senior point of contact for key accounts, ensuring high standards of campaign delivery, reporting, and client satisfaction.
Drive visibility and awareness of the Precision Media proposition through industry platforms, events, LinkedIn, and other strategic distribution channels.
Candidate Requirements
Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
Minimum 8 years of experience in media, marketing, or retail media, ideally within FMCG, e-commerce, or digital advertising environments.
Proven expertise in omnichannel media planning, integrated campaign execution, and retail media ecosystems.
Strong understanding of media performance metrics and proficiency with marketing and analytics tools.
Excellent stakeholder management, presentation, and communication skills, with the ability to influence senior internal and external partners.
Why Join Us
Be part of a fast-growing retail media ecosystem shaping the future of data-led advertising in the region.
Work at the intersection of media, data, technology, and retail with high-impact visibility across leading brands and advertisers.
Join a collaborative, high-performance environment guided by Majid Al Futtaim's leadership model and long-term growth vision.
About the Company
Majid Al Futtaim is a leading shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. Through Precision Media, the group delivers innovative, data-driven retail media solutions that connect brands with shoppers across physical and digital touchpoints.
Job Title Senior Media Planning Manager - MAF Retail - Corporate Head Office - Dubai, UAE
Senior Media Planning Manager - MAF Retail - Corporate Head Office - Dubai, UAE
Position Overview
The Senior Media Planning Manager plays a pivotal role in driving growth, visibility, and performance of Majid Al Futtaim Retail's Precision Media offering. The role focuses on developing and executing integrated, omnichannel retail media strategies across on-site, off-site, in-store, and data-led media channels, while strengthening advertiser relationships and elevating the overall retail media proposition.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Media Planning and Strategy
Salary: 22000-30000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Senior Media Planning Manager is responsible for shaping and delivering media-led growth initiatives for Precision Media. Working closely with sales, marketing, product, and data teams, the role leads integrated campaign planning, retail media events, and go-to-market strategies that enhance brand visibility, advertiser engagement, and commercial performance.
Key Responsibilities
Lead the strategic planning and execution of event-led and always-on media campaigns across omnichannel retail media products.
Develop media frameworks and go-to-market strategies aligned with Precision Media brand objectives, including ownership of the retail media events calendar.
Collaborate with data and insights teams to leverage first-party shopper data for advanced audience targeting, personalization, and campaign optimization.
Oversee creative and media asset production, ensuring messaging alignment with retailer brand initiatives and maximizing advertiser impact.
Build and execute the overall marketing strategy for Precision Media, including brand positioning, communications, and partner marketing initiatives.
Manage the development of marketing collateral, case studies, thought leadership content, and event activations to showcase the network's value proposition.
Work closely with brand advertisers, agencies, and internal commercial teams to co-create impactful, results-driven campaigns.
Act as a senior point of contact for key accounts, ensuring high standards of campaign delivery, reporting, and client satisfaction.
Drive visibility and awareness of the Precision Media proposition through industry platforms, events, LinkedIn, and other strategic distribution channels.
Candidate Requirements
Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
Minimum 8 years of experience in media, marketing, or retail media, ideally within FMCG, e-commerce, or digital advertising environments.
Proven expertise in omnichannel media planning, integrated campaign execution, and retail media ecosystems.
Strong understanding of media performance metrics and proficiency with marketing and analytics tools.
Excellent stakeholder management, presentation, and communication skills, with the ability to influence senior internal and external partners.
Why Join Us
Be part of a fast-growing retail media ecosystem shaping the future of data-led advertising in the region.
Work at the intersection of media, data, technology, and retail with high-impact visibility across leading brands and advertisers.
Join a collaborative, high-performance environment guided by Majid Al Futtaim's leadership model and long-term growth vision.
About the Company
Majid Al Futtaim is a leading shopping mall, retail, communities, and entertainment developer and operator across the Middle East, North Africa, and Central Asia. Through Precision Media, the group delivers innovative, data-driven retail media solutions that connect brands with shoppers across physical and digital touchpoints.
Post Details
Job Start Date
Salary from 22000.00
Salary to 30000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required