Location(s): United Arab EmiratesCity/Cities:Travel Required:Relocation Provided:Job Posting End Date: April 6, 2024Shift: Summary:Position Overview:
He/she is a key player in the IMX team, understanding the consumer, media dynamics, and competitive landscape and defining strategies and tactics to better connect with each brand\xe2\x80\x99s audience. Cascading overall marketing transformation to MER region with data and audience centric mindset.Function Related Activities/Key Responsibilities:The Media Operations leader will:

• Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different OESP Touchpoints.
• Ensure we have the most effective and efficient media plans for our brands across MER via applying audience centric communication approach.
• Coordinating with different stakeholders (category, FL, ecommerce) team to define right occasion, platform, and media strategy for business need.
• Coordinate media buying with all stakeholders including agency and procurement making sure TCCC is performing an efficient buying and receiving maximum value.
• Providing system with status of our brand presence and performance in the various media types.
• Lead digital transformation with utilization of right data and tech partnership via partnering with agency.
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries within MER Region.
• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media planning and measurement solutions.

Related Work Experience:

• Significant marketing, media, and leadership experience in MER region (08-10 years)
• Direct experience with media strategy, planning and negotiation, as well as social media channels
• Preference for individuals that have worked in agencies and/or media vehicles in the past
• Experience working in cross-functional and cross-geographical teams is preferred
• Leading strategic conversations, negotiations and alignment with senior and key stakeholders

Skills: Advertising, Agency Management, Communication, Connections Planning, Creativity, Data Driven, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Human Insights, Influencing, Marketing Campaigns, Marketing Strategies, Negotiation, Paid Search Marketing, Project Management, Search Engine Optimization (SEO), Social Media, Strategic, Teamwork, VideographyOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola