Job Details
Key Responsibilities & Authorities:
General Marketing:
Develop and execute innovative marketing campaigns to promote products/services
Conduct market research to identify trends and opportunities
Collaborate with cross-functional teams to align marketing efforts with overall business objectives
Brand Recognition:
Enhance and maintain the company's brand identity.
Monitor and manage brand consistency across all touchpoints
Content Creation
Create compelling content for various platforms, including blogs, social media, and newsletters
Ensure content aligns with the company's messaging and values
Online Marketing
Oversee digital marketing efforts, including SEO, SEM, and online advertising
Manage the company's presence on various online platforms to optimize engagement
Utilize analytics to measure and report on the performance of online campaigns
Company Website:
Maintain and update the company website to ensure accurate and current information
Implement SEO best practices to improve website visibility
Work closely with the web development team for site improvements
Social Media
Develop and implement a social media strategy to increase brand awareness
Create engaging content for various social media platforms
Monitor social media channels for industry trends and competitor activities
Collaboration with Sales:
Contribute to the development of sales presentations and proposals
Ensure marketing materials align with the sales strategy
Industry Events
Represent the company at industry conferences and events
Coordinate logistics for participation in trade shows and exhibitions
Network and build relationships within the industry
Qualification:
Bachelor's degree in marketing, Communications, or related field
Proven experience in marketing and communications, with a focus on B2B environment
Excellent written and verbal communication skills
Proficiency in digital marketing tools and platforms
Familiarity with the technical aspects of the industry is preferred
Strong project management skills and the ability to meet deadlines
Company Description
PIPECARE GROUP is a global leader in providing pipeline integrity solutions. Our headquarters are in Switzerland, and we've performed work for customers in over 70 countries around the globe.