Job Description

Job Title: Senior Media Buyer - Performance Marketing Specialist

Overview:

We are looking for an experienced and highly skilled

Media Buyer

with a strong background in

paid advertising

across all major digital platforms, especially

Google Ads

. The ideal candidate should have

a minimum of 5 years of hands-on experience

, a solid understanding of performance marketing, and the ability to develop and optimize high-converting ad campaigns. Basic knowledge of websites and

Shopify

is a plus.

Key Responsibilities:

Plan, manage, and optimize paid advertising campaigns across

Google Ads

,

Meta (Facebook & Instagram)

,

TikTok Ads

,

Snapchat Ads

,

X (Twitter Ads)

, and other platforms. Conduct deep performance analysis and A/B testing to improve ROI and reduce cost per acquisition (CPA). Work closely with the creative team to develop compelling ad creatives and messaging. Monitor campaign performance using tools like

Google Analytics

,

Meta Ads Manager

, and other tracking platforms. Provide in-depth reports on campaign performance, audience insights, and optimization strategies. Stay updated with platform changes, trends, and new features in digital advertising. Suggest and implement data-driven strategies to increase sales and lead generation. Collaborate with web developers and e-commerce teams for

landing page optimization

and tracking implementation. Utilize basic knowledge of

Shopify

and web tools (WordPress or other CMS) for campaign integration and funnel optimization.

Requirements:

Minimum

5 years of proven experience

in paid media buying with a strong focus on

Google Ads

. Proficiency in managing campaigns across all major

social media ad platforms

(Meta, TikTok, Snapchat, etc.). Strong analytical skills and experience using tools such as

Google Analytics, Google Tag Manager

, and ad platform dashboards. Basic understanding of

Shopify

, websites, and e-commerce infrastructure. Results-driven mindset with a strong understanding of KPIs (CPC, CPA, ROAS, etc.). Ability to work under pressure, manage budgets effectively, and deliver measurable results. Strong communication skills in English; Arabic is a plus.

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