Job Description

Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 16 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 85,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, 'Thrive in a rapidly evolving world'.


At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever they're starting from. We protect what's special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger; ensuring they get an education that's, quite literally, world class.


Are you an experienced marketing leader with a passion for launching brands and driving growth? Cognita is looking for a

Senior Marketing Projects Manager

to lead high-impact, full-cycle marketing execution across new school launches, campus expansions, and post-acquisition integrations throughout the Middle East.


In this pivotal role, you will report directly to the Head of Marketing and take charge of delivering go-to-market strategies that shape the future of international education in the region. From brand identity to campaign performance, you'll ensure every launch is commercially aligned, operationally ready, and on-brand across all touchpoints.

Responsibilities:

Strategic Leadership

Drive end-to-end marketing for new school openings, expansions, and M&A integrations.

Align launch strategies with student recruitment goals and commercial milestones.

Cross-Functional Project Management

Be the go-to lead for marketing readiness across commercial, operations, education, and admissions teams.

Own timelines, coordination, and cross departmental execution.

Go-to-Market Execution

Lead full funnel marketing campaigns (paid, owned, earned).

Manage agencies, media, content, and campaign performance.

Brand Building

Develop brand identity, naming, and visual storytelling for new schools.

Maintain global brand integrity with local nuance.

Asset & Toolkit Creation

Build scalable toolkits, brand guides, campaign playbooks, and asset libraries.

Performance & ROI Monitoring

Track KPIs such as lead generation, conversion rates, and ROI.

Ensure timely delivery and risk management in all projects.

Required Skills & Experience:

8+ years in marketing project management, brand launches, or go-to-market execution.

Demonstrated success in multi channel campaigns that deliver measurable results.

Skilled in stakeholder engagement, agency coordination, and project leadership.

Strong understanding of branding, campaign metrics, and cross-functional collaboration.

Experience in education, hospitality, real estate, or retail with multi-unit launches is preferred

Comfortable working within high-growth, matrixed organisations.

Why Join Cognita?

At Cognita, we're not just launching schools, we're shaping futures. This role offers the opportunity to:

Accelerate regional growth through rapid, high quality marketing execution.

Lead exciting projects that blend brand strategy with real world impact.

Collaborate with passionate teams in a globally respected education group.


Please note, this role is office based (Dubai, UAE) with local and regional site visits as required.



Cognita is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers, and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.