Senior Marketing Manager
Dubai, United Arab Emirates
Job Description
We\xe2\x80\x99re looking for an experienced, results-oriented marketing professional to plan and execute lead-generation programs to fill our sales pipeline. You\xe2\x80\x99ll own the marketing budget, determine the optimal marketing mix, and prioritize spending to maximize qualified leads. You\xe2\x80\x99ll need a B2B marketing background, with a particular expertise in developing and executing lead generation campaigns. You should be highly analytical and measurement-driven, focusing marketing resources in the areas that provide the best returns. You will be required to do.
- Work closely with the CEO, Sales and Product teams to roadmap strategic growth
- Develop the overall lead generation strategy to fill the sales funnel most cost-effectively
- Manage marketing budget and prioritize spending to maximize qualified leads
- Create and execute lead-generation plans that deliver significant volumes of qualified leads cost-effectively, including SEO, email marketing, PPC (already very good at this), social media, and new marketing channels
- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Maximize website conversion rate through A/B testing of changes to website structure, design and content
- Analyze industry trends, market conditions and competitors\xe2\x80\x99 marketing tactics to identify new opportunities
- Software industry experience, particularly SaaS, a plus 3+ years experience with B2B online marketing programs, with a focus on lead generation
- Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media
- Strong analytical skills, with a data-driven, results-oriented approach
- Excellent verbal communication, business writing, skills copywriting is a plus
- Energy, enthusiasm, passion and commercial awareness
- Adaptable to a fast-changing, start-up or similar environments
- Dubai: Reliably commute or planning to relocate before starting work (Preferred)
- This job requires a mandatory driver\'s license and the applicant\'s car. Do you agree you have Dubai driver\'s license and a car?
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Job Detail
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Job IdJD1505532
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned