Job Description

Job Summary:

This role will focus primarily on social media marketing for B2C audiences, supporting the full marketing function including website management, email campaigns, WhatsApp/SMS communication, and vendor coordination.

Key Responsibilities:

Social Media Strategy & Management.

Develop and execute campaigns across Instagram, Facebook, Twitter, TikTok, and YouTube. Create engaging content targeted at sports enthusiasts and longevity/wellness audiences. Maintain an active and growing social media presence.

Campaign Development & Execution.

Manage campaigns to drive event registration and brand awareness. Coordinate with wider marketing team to ensure cross-platform consistency. Monitor KPIs and adjust strategy for optimal results.

Content Creation & Collaboration.

Generate high-quality content (video, blog, social, graphics). Collaborate with influencers, athletes, and speakers for joint promotions. Maximise exposure through sponsorship and partnerships.

Audience Engagement & Community Building.

Engage with the community via comments, messages, and interactive content. Drive event buzz through live sessions, contests, and BTS content. Build rapport with relevant wellness and sports communities/groups .

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree is a plus). 4-6 years of experience in a marketing role, preferably in B2C a fast-paced or corporate environment. Strong understanding of marketing principles, brand management, and campaign development. Hands-on experience with digital marketing tools (Social media platforms, Email marketing software, WhatsApp). Excellent written and verbal communication skills. Strong analytical and project management abilities. Creative thinker with attention to detail and the ability to multitask. Proficiency in Microsoft Office and design tools is an advantage . Familiarity with marketing automation platforms. Knowledge of web content management systems. * Multilingual skills are a plus, depending on the market served.