Job Description

We are seeking an experienced and driven Senior Marketing Executive to lead and execute comprehensive digital marketing (DM) strategies with a strong focus on event coordination, lead generation, and end-to-end campaign development.

This role will encompass a wide range of responsibilities including content creation, pipeline generation, creative development, brand marketing, cooperative communication, B2B marketing, strategic planning, budget management, and field marketing. The ideal candidate will bring a balance of creative thinking, strategic execution, and hands-on experience across digital and physical marketing channels.

Key Responsibilities:

Event Coordination & Execution

Coordinate and manage end-to-end event planning for virtual and on-ground events including webinars, conferences, trade shows, and partner events. Handle event logistics, branding, vendor coordination, attendee engagement, and post-event follow-up. Align event strategy with overall marketing goals and pipeline objectives.
Digital Marketing (DM) & Lead Generation

Plan and execute multi-channel digital campaigns (SEO, SEM, email, social media, PPC, remarketing, display ads). Drive lead generation strategies that support pipeline growth and conversion.
Content Writing & Creative Development

Write, edit, and manage engaging B2B content for digital campaigns, websites, emailers, social media, event collateral, and more. Collaborate with design and creative teams to develop visually compelling marketing materials. Maintain a consistent brand voice and messaging across all content and campaigns.
Pipeline Development & Campaign Management

Build and manage robust marketing pipelines that align with sales and revenue goals. Plan, develop, and execute targeted marketing campaigns to drive demand and awareness. Track and analyze campaign performance to optimize for ROI and lead quality.
Brand Marketing & Cooperative Communication

Strengthen brand positioning and visibility through consistent messaging and creative execution. Drive co-branded marketing efforts and partner communications with internal and external stakeholders. Ensure alignment across marketing, sales, and partner teams.
B2B & Strategic Marketing

Develop and execute strategic marketing plans to support business goals and new market opportunities. Conduct competitive research, audience analysis, and persona development for campaign targeting. Collaborate with cross-functional teams to ensure strategic alignment across initiatives.
Budgeting & Field Marketing

Manage marketing budgets and ensure cost-effective use of resources across campaigns and events. Support and execute field marketing activities in key regions to engage local audiences and partners. Measure and report on the effectiveness of field initiatives.
Required Skills & Qualifications:

Bachelor's degree in Marketing, Communications, Digital Media, or related field (MBA preferred). 4-6 years of experience in digital marketing, B2B marketing, and event coordination. Proven track record in lead generation, campaign management, and content creation. Proficiency in marketing platforms: Google Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, WordPress, etc. Excellent communication, project management, and stakeholder engagement skills. Strong analytical mindset with the ability to track KPIs and optimize campaigns.
Job Type: Full-time

Experience:

Marketing: 4 years (Preferred)
Location:

* Dubai (Preferred)