At Careem we are led by a powerful purpose to simplify and improve lives in the Middle East, North Africa and Pakistan. We\'re pioneering the development of innovative services to aid the mobility of people, the mobility of things and the mobility of money.
We\'re in the driving seat as we help to define how technology will shape progress in some of the fastest-growing countries in the world. Our teams are building tech to meet the needs of the future in areas including data and AI, e-commerce, technology-enabled logistics, maps, identity, and fintech.
We\'re well placed to solve complex and meaningful challenges at scale, with deep tech expertise, strong regulatory relationships, a local presence, and increasingly specialised global teams which are structured to operate as autonomous start-ups. Our team of over 400 engineers and developers are empowered to develop cutting-edge technology every day.
Careem was established in July 2012, became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020, and today operates in over 100 cities across 12 countries.
About the team
Planning and executing marketing campaigns for UAE, and working closely with the broader teams including partnerships, social media, and digital to support the business and maximize profitability. The role reports into Marketing Manager.
What you\'ll do
Executing the quarterly marketing plan and taking part in developing quarterly strategies
Managing, coordinating and aligning with internal stakeholders (finance, legal, etc) and external media, creative and production companies to execute the marketing plan
Owning marketing activities calendar and keeping track of projects and ensuring timely delivery of tactical and brand campaigns in alignment with partners
Monitoring campaign objectives and spending and evaluating campaign performance: reach, engagement, trip volumes, etc
Building and briefing social and digital content
Managing content of local pages of website
Basic copywriting for marketing collateral and liaising with copywriting team
Competitive reviews
Key Performance Indicators
Ability to manage the execution of the complete project from planning to timely delivery
Ability to learn fast and take ownership of projects and KPIs ensuring budget in kept in check and stakeholders are involved as needed
Interest in contributing to building a strategy and driving new and effective ideas
Demonstrated collaborative attitude, both internally and externally
What you\'ll need
Bachelor\'s degree in Marketing/Business
2-3 years of experience in Marketing
Proficiency in excel/PowerPoint
Strong problem-solving and analytical skills
Strong aptitude with numbers
Strong time management and prioritization ability
Team player
Deep knowledge of the UAE market
What we\'ll provide you
In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:
Be part of a remote-first environment (3 days remote in country and 2 days onsite per week)
Work from any country in the world for 30 days a year
Use Unlimited Vacation days throughout the year
Access fitness reimbursements for health activities including: gym, health club and training classes.
Work and learn from great minds
Create impact in a region with untapped potential
Explore new opportunities to learn and grow every day
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