Senior Marketing Executive

Dubai, United Arab Emirates

Job Description

About the job Senior Marketing Executive

Our client organizes B2B events & exhibitions and creates platforms for brands and industries. They are looking for a Senior Marketing Executive for a 6 months contract starting immediately.

Job Purpose

To autonomously design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's

Key Performance Indicators:

  • Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director
  • Adherence to timelines and budgets
  • Marketing KPI report
Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT
  • Work with show teams to plan product (largely exhibitions) marketing campaigns to meet strategic objectives (focusing on 1 or 2 smaller events/products)
  • Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
  • Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign
  • Develop marketing budgets in line with plans and maintain budget trackers
  • Appoint and manage external suppliers
  • Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
  • Optimise spend across marketing channels
  • Identify paid media requirements and negotiate media buy (either directly or through an agency)
  • Recommend website strategy to maximise relevant traffic and conversion
ANALYSIS & INSIGHT
  • Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
  • Share relevant insights with sales and event team to drive revenues or pursue new opportunities
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
  • Work with internal teams to ensure data governance and data management policies are adhered to
  • Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards daily to monitor performance
  • Build a culture of testing and metrics-driven decision making in the team
  • Share case studies with marketers within the team, division and Global Exhibitions
MARKETING EXECUTION
  • Identify target universe and key segments within target universe
  • Develop personas, value propositions and messaging for each of the key segments
  • Copy writing - according to strengths within the team - in line with the content calendar and messaging
  • Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
  • Monitor and adjust digital marketing activity based on performance metrics
  • Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc)
  • Manage PR agency (internal or external) with input from event manager/event director
  • Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
  • Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
  • Coordinate the design and production of all marketing collateral to be determined within the marketing plan
  • Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
TEAM MANAGEMENT
  • Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan
  • Provide guidance, feedback and inspiration to line reports/assisting team
  • Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy
  • Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap
  • Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
  • Reflect the high-performance culture of the marketing team
  • Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team
Qualities needed for the role
  • Educated to degree level or equivalent
  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
  • Database development and growth including segmentation / advanced targeting
  • Building relationships with partners and stakeholders
  • Analytical and questioning mindset
  • Significant exposure to design and print suppliers / agencies
  • Strong copywriting skills
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel

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Job Detail

  • Job Id
    JD1467180
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned