The Role
: We are seeking a talented and dynamic Senior Marketing and Social Media Executive to join our team. Only Arabic Speaking applicants having advertising agency experience, and preferably that have either worked in a Shopping Centre or created advertising and advertising content/ material for a Shopping Centre will be considered for this role. The position is responsible for timely executing and implementing of the marketing and social media strategies - including campaigns, promotions, events, digital marketing, and social media - in line with the marketing budget and under the supervision of the Marketing Manager. Responsibilities: \xe2\x80\xa2 Manage day-to-day social media activities, including content creation, scheduling, publishing, and monitoring of social media channels. \xe2\x80\xa2 Stay updated with emerging social media platforms, digital marketing trends, and industry best practices to continuously enhance our online marketing strategies. \xe2\x80\xa2 Analyze data and insights from social media and digital marketing campaigns to measure performance, identify areas for improvement, and generate actionable reports. \xe2\x80\xa2 Create compelling content, including written, visual, and multimedia assets, to effectively communicate our brand story and promote our campaigns. \xe2\x80\xa2 Develop and implement comprehensive social media strategies across various platforms to enhance brand awareness and drive engagement. \xe2\x80\xa2 Manage relationships with external partners, agencies, and influencers to optimize brand collaborations and expand our online reach. \xe2\x80\xa2 Monitor and respond to customer inquiries, comments, and reviews on social media platforms in a timely and professional manner. \xe2\x80\xa2 Plan and execute digital marketing campaigns, including email marketing, paid social advertising, and search engine optimization (SEO), to maximize reach and conversion. \xe2\x80\xa2 Assist in the planning and execution of offline marketing campaigns, events, promotions as required. \xe2\x80\xa2 Work effectively with internal departments (Leasing, PR, Customer Service, Operations and Security to ensure optimum business effectiveness and information is communicated around the business units for new store openings, launches, events and installations) \xe2\x80\xa2 Manage the website content, implement updates, improvements and new features to meet online objectives and latest industry trends. \xe2\x80\xa2 Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives. \xe2\x80\xa2 Employ alternative thinking, \xe2\x80\x98out of the box\xe2\x80\x99 tactics and marketing innovation to meet the needs of the mall \xe2\x80\xa2 Maintain an excellent rapport with tenants through frequent meetings and communication. \xe2\x80\xa2 Communicate key elements of the marketing plan to tenants, partners, leasing, and property operations - Responding to requests for information from tenants/partners in a timely manner. \xe2\x80\xa2 Manage SEO articles with website analytics and report to marketing manager on bi-monthly basis. \xe2\x80\xa2 Obtain all government related permits of all year long planned mall events. \xe2\x80\xa2 Deliver marketing campaigns to promote mall events & promotions. \xe2\x80\xa2 Brief and direct photographers, film/photo shoots, etc.

Requirements
Qualifications/Requirements: \xe2\x80\xa2 Bachelor\xe2\x80\x99s degree in Marketing, Communications or a related field. \xe2\x80\xa2 A minimum of 5 years\xe2\x80\x99 hands on marketing, social and digital media experience in the UAE. \xe2\x80\xa2 Experience working in a fast-paced and highly cross-functional organization. \xe2\x80\xa2 Fluency in English and Arabic (written and spoken). \xe2\x80\xa2 Strong knowledge of social media platforms, tools, and analytics, with hands-on experience in managing social media accounts. \xe2\x80\xa2 Solid understanding of digital marketing principles, including email marketing, paid advertising, SEO, and content marketing. \xe2\x80\xa2 Proficient in content creation and copywriting for social media, blogs, and other digital platforms. \xe2\x80\xa2 Excellent analytical skills, with the ability to interpret data and generate actionable insights. \xe2\x80\xa2 Creative mindset with the ability to think outside the box and propose innovative ideas. \xe2\x80\xa2 Strong project management and multitasking abilities, with exceptional attention to detail. \xe2\x80\xa2 Self-motivated and proactive, with the ability to work independently as well as in a team environment. \xe2\x80\xa2 Excellent written and verbal communication skills. \xe2\x80\xa2 Familiarity with design software and basic graphic editing skills are a plus

About the company
Mercato, located on Jumeirah Beach Road, is one of Dubais most charismatic and best loved shopping malls because of its individual and unequalled ambience. Although Mercato is essentially a community mall, serving the needs of residents in Jumeirah and surrounding areas, it also attracts tens of thousands of tourists from all over the world every year.