• Understanding audiences - who are they, where are they how do they consume media, what is their reaction to advertising
• Understanding content - what are the preferred content genres, styles, or formats; what kind of content is suitable for which device
• Developing marketing strategy - how to communicate to audiences, what to tell them, how to engage them

Responsibilities

• Business development and new client acquisition, as well as managing and working closely with key existing clients.
• Determining methodologies and writing proposals to meet the client’s needs
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Leading day-to-day project management in order to ensure delivery of best-in-class actionable insight through high quality and strategic execution and reporting
• Key project management activities include:
• Supplier briefing and fieldwork management
• Regular client communication regarding progress / issue resolution
• Setting up questionnaires and working collaboratively with the team to advise on optimal design
• Working and briefing internal teams
• Data checking and reporting (specifying report needs, charting, formatting, data checking)
• Add value to the client or to our international colleagues by providing advice, consultancy and a high level of interpretation and direction

Requirements

• Proven aptitude for driving client relationships both existing and new
• To be a self-starter
• A genuine passion and curiosity for market research
• Interest in advertising and media
• To be good at building relationships, internally and externally
• To have strong verbal and written communication skills
• To be able to analyses data
• To be commercially savvy and comfortable with starting new conversations with new clients
• To perform work accurately and effectively with high attention to detail
• To have the ability to effectively priorities and balance multiple projects
• To be proficient in PowerPoint and Excel
• 6+ years of primary research experience, ideally with a strong quantitative background
• Extremely confident in presenting ideas and results
• To be educated to degree level (or equivalent) in a business discipline or equivalent business experience