Job Description

Company Description

Who are we?

In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence. And they're turning to the world's financial markets to achieve it. Exinity's mission is to empower them to succeed. We design, engineer and market a growing range of innovative trading and investing products that meet their expectations for choice, creativity and control, and which are backed by risk management tools, education - and a great customer experience.


For over 20 years, Exinity has provided leveraged trading to some two million customers through our global brands Alpari and FXTM. Now, we are adding further brands to our portfolio - with a further three planned for rollout by the end of 2022.


Exinity is an energetic and diverse company with offices across Europe, Asia and Africa, and we're always looking for talented individuals to join us. 'Freedom to Succeed' is not just a promise we make to our clients and partners, but to our people too. We'll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

We're looking for a strategic, creative

Social Media Senior Manager

to lead our brand presence for multiple brands across social channels. This role will own the social strategy, content, community, and performance analytics to drive brand awareness, customer engagement, and measurable business outcomes. You'll partner closely with Brand, CX, Creative, PR/Comms, and Growth Marketing to deliver best-in-class social experiences that build trust and advocacy.

Key Responsibilities

Strategy & Planning

Develop a channel-specific social strategy aligned with brand objectives, audience needs, and commercial priorities. Build monthly/quarterly content calendars, campaign roadmaps, and platform plans (organic & paid). Define audience segmentation, content pillars, tone of voice, and channel purpose (e.g., LinkedIn for leadership, TikTok for reach, Instagram for community, etc.).

Content & Creative

Lead ideation, copywriting, and production of high-impact social content (static, video, Stories/Reels, carousels, live). Brief and collaborate with designers, video editors, and creators; manage external agencies or freelancers as needed. Implement UGC/creator strategies and employee advocacy programmes where relevant. Ensure brand consistency and accessibility (subtitles, alt text) and optimise content per platform best practices.

Campaigns & Partnerships

Plan and execute campaigns (product launches, tentpoles, seasonal moments, live events). Manage influencer/creator partnerships: identification, negotiation, briefing, compliance, and performance tracking. Coordinate with PR for reactive content, issues management, and real-time moments.

Measurement & Optimisation

Define KPIs and measurement frameworks; deliver weekly/monthly reporting with insights and actions. Use A/B testing and data-driven optimisation to improve content performance and conversion. Maintain dashboards across platform analytics and BI tools; create clear narratives for leadership.

Qualifications

6+ years in social media management, content marketing, or digital communications; multi-channel ownership. Proven track record driving growth, engagement, and brand sentiment in B2C and/or B2B contexts, ideally in a regulatory and / or financial services environment. Proven track record of managing multiple brands simultaneously Experience of managing social media in different regions and languages Expertise in short-form video (Reels/TikTok), LinkedIn thought leadership, and community building. Experience with influencer/creator programmes and contractual compliance. Strong copywriting, visual storytelling, and creative briefing skills. Comfortable presenting insights and recommendations to senior stakeholders.

Additional Information

WHAT YOU WILL LOVE ABOUT THIS ROLE

"Freedom to succeed" is our core belief. It's not just a promise we make to our clients and partners, but to our people too. We want our people to LEAP and so in this role you will...

[Learn] (e.g., from each other/from new projects). [Exchange] (e.g., information and best practices in an open-minded environment). [Advance] (e.g., by developing skills and accepting greater responsibilities/ your career progression and diversification). [Prosper] (e.g., by acquiring skills/ by nurturing a team of x people).

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.