Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world\'s leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald\'s, Novartis, Samsung, Visa and more.



-To develop strategically sound communication plans tackling key client challenges.

-To lead on digital media plan selection, quality of execution and operational excellence.

-To ensure world-class client service and account management, working alongside direct reports.

-To lead day-to-day client and agency team management.

-Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure

-Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.

-Develop an expert understanding of the client\'s business, their products, services, customer profile, marketing and business objectives, competitors and sales.

-Expert knowledge of the media market place and opportunities available

-Sound knowledge of digital & offline advertising & marketing technologies.

-A good grasp of strategic digital communications planning and acting in a consultant capacity to the client.

-Understand how research is conducted for all the major media e.g. Expertise in all relevant industry software and systems: Statex, Z-Plan, GWI, SimilarWeb, EuroMonitor

-Be able to develop a good rapport with media owners and colleagues within Starcom and the partner agencies.

-Lead the development and execution of media plans across multiple clients and industries.

-Work along with reporting manager taking into account both the client\'s and the agency\'s key performance indicators.

-Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.

-Build a strong rapport with clients and business partners.

Technical & Product

-Understand client\'s overall business and marketing objectives displaying a sound knowledge of all media, including TV, print, radio, Outdoor and Online. Working efficiently as part of an overall integrated team

-Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.

-Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc.

-Be familiar with and able to sell advanced research tools

-Ability to understand media briefs and develop media strategies accordingly

-Experience of monitoring, reporting, and analyzing metrics data.

Business Acumen & Operational Efficiency

-Exceptional communication skills - you\'re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations

-A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow

-To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options

-To work with Buying & Finance team to: provide investment briefs, overlook implementation plan, cooperate to solve any issues on on-going plans, report back the media investments

Innovative & Analytical Mindset

-To grow the strategic thinking capabilities of the team

-To create and develop a strategic framework that delivers on the client\'s objectives - Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market

-Ability to think strategically, creatively, and analytically.

People & Leadership

-Takes initiative to challenge an established point of view with respect and openness.

-Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.

-Able to handle complex issues and make decisions even when missing information.

-Capable of proactively developing meaningful relationships with key decision makers.

-Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

-Able to build succession plans and grow and mentor future talent.

Qualifications

-BS/MS degree in marketing or a related field

-A four-year college education and 6 to 10 years of media planning & client facing experience

-Bachelor\'s degree in marketing, advertising, or a related field.

-8-10 years of experience in media planning or related role.

-Proven ability to mentor and lead a team of planning managers.

-Strong organizational skills, team player, ability to multitask and work under pressure.

-Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to familiarity in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc...

-Experience in business development.

Publicis Groupe