Company Description

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age\'s 2023 \xe2\x80\x9cAgency Network of the Year.\xe2\x80\x9d The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age\'s 2022 "Media Agency of the Year,\xe2\x80\x9d Adweek\'s 2022 "U.S. Media Agency of the Year,\xe2\x80\x9d and a shortlist for Campaign US\'s 2023 \xe2\x80\x9cMedia Agency of the Year.



-Manage and maintain client relationships; become the day-to-day point of contact for clients.

-Demonstrate a comprehensive understanding of media planning including performance marketing and eCommerce across multiple channels.

-Develop tactical campaign planning presentations and media plans based on thorough data analysis, audience insights and consumer journey, understand business challenges and market changes, competitive landscape analysis, cost-efficiency optimization.

-Possess in-depth knowledge of all digital disciplines including paid search, paid social, programmatic/ display, affiliates, online video etc. Offline media planning experience is a bonus.

-Ensure performance marketing frameworks and planning output is best-in-class by adopting an always-on innovation mindset.

-Lead on client communication, campaign planning, optimization and reporting across planned digital platforms including Google Ads, Meta/Snap/TikTok/LinkedIn/Twitter Business Manager.

-Understanding of the fundamentals of eCommerce and measurement models.

-Utilize data efficiently and derive insights for evaluating campaign performance, optimizations, and recommendations for upcoming campaigns.

-Provide guidance to the team in day-to-day tasks establishing effective processes for evaluating and tracking delivery of campaign KPIs.

-Proactively look for ways to improve campaign performance and introduce new approaches that will contribute to clients\' success.

-Understand in-depth the consumer journey and how to leverage data-driven insights for better efficiencies to drive better campaign outcomes.

-Be familiar with and use analytics tools and ad platforms to make informed decisions pertaining to campaign planning and performance.

-Work closely with the Business Director to ensure high level of client satisfaction across your given remit.

-Collaborate with the planners and operations team to ensure campaigns are set up accurately, optimized regularly and achieve KPIs by providing guidance and support with troubleshooting.

-Manages and mentors team members, builds relationships with vendors, finance teams and other stakeholders.

Qualifications

-Agency experience is mandatory.

-Minimum 8 years of agency experience in media planning including digital, performance marketing and eCommerce.

-Proven experience in client management (this is a client facing role).

-Management experience of at least 2+ subordinates.

-Strong strategic and analytical mindset with the ability to interpret data, extract insights and provide data-driven recommendations.

-Familiar with and experienced in web and app analytics platforms, attribution models and other ad platforms (Google Ads, Meta/Snap/TikTok/LinkedIn/Twitter Ads Manager).

-Passionate about performance marketing excellence, proactive with an innovative mindset.

-Serving as a key performance marketing stakeholder internally, you will be looked upon as one of several champions across your channel disciplines.

Publicis Groupe