Company Description

We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients\' businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.

• Develop strategically sound communication plans tackling key client challenges.
• Lead on digital media plan selection, quality of execution and operational excellence.
• Ensure world-class client service and account management, working alongside direct reports.
• Lead day-to-day client and agency team management.
• Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure
• Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.
• Develop an expert understanding of the client\'s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
• Sound knowledge of digital & offline advertising & marketing technologies.
• A good grasp of strategic digital communications planning and acting in a consultant capacity to the client.
• Understand how research is conducted for all the major media e.g. Expertise in all relevant industry software and systems: Statex, Z-Plan, GWI, SimilarWeb, EuroMonitor
• Lead the development and execution of media plans across multiple clients and industries.
• Work along with reporting manager taking into account both the client\'s and the agency\'s key performance indicators.
• Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
• Quality control for all media planning.
• Overseeing team on day-to-day projects.
• Collaborate with cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Mentor and guide junior planning team members.
• Identify new business opportunities and generate leads.
• Understand client\'s overall business and marketing objectives displaying a sound knowledge of all media, including TV, print, radio, Outdoor and Online. Working efficiently as part of an overall integrated team
• Ability to understand media briefs and develop media strategies accordingly
• Performing thorough, insightful campaign analysis, including reporting and optimization recommendations.
• To build a relationship with client and agency counterparts (e.g. Brand Managers, Account Execs/Account Managers)
• Ability to comprehend a client\'s requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client\'s goals.
• Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising
• Strong commercial acumen, able to understand the importance of driving ROI and able to create ROI opportunities for both business partners and agency whilst being both efficient and effective.
• Understanding of client\'s overall business and marketing objectives, displaying a sound knowledge of all media (Offline & Online).

Qualifications

• 8-10 years of experience in media planning or related role with client facing experience (offline and online)
• Proven ability to mentor and lead a team of planning managers.
• Strong organizational skills, team player, ability to multitask and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to familiarity in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.
• Experience in business development
• Deep understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders.
• Knowledge of how to measure ROI from media plan.
• Strong understanding of budgeting and forecasting.
• Exceptional communication abilities and ability to interpret client objectives.
• Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.
• Strong media knowledge of the market, consumer, and media research available.

Publicis Groupe