Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world\'s leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world\xe2\x80\x99s leading communications groups.



-Develop an understanding of the client\xe2\x80\x99s business, their products, services, customer profile, marketing and business objectives, competitors, and sales.

-Sound knowledge of both Offline & Online (Search, Social, Programmatic, Video and others) media and opportunities available & new innovations available.

-A good grasp of strategic communications planning and acting in a consultant capacity to the client.

-Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.

-To deliver communication strategies that result in competitive advantage for clients

-Demonstrate a comprehensive understanding of media planning including performance marketing and eCommerce across multiple channels.

-Manage and maintain client relationships; become the day-to-day point of contact for clients.

-Lead on client communication, campaign planning, optimization and reporting across all offline and online platforms.

-Develop tactical performance planning presentations and media plans based on thorough data analysis, audience insights and consumer journey, understand business challenges and market changes, competitive landscape analysis, cost-efficiency optimization.

-Utilize data efficiently and derive insights for evaluating campaign performance, optimizations, and recommendations for upcoming campaigns.

-Provide guidance to the team in day-to-day tasks establishing effective processes for evaluating and tracking delivery of campaign KPIs.

-Proactively look for ways to improve campaign performance and introduce new approaches that will contribute to clients\xe2\x80\x99 success.

-Be familiar with and use analytics tools and ad platforms to make informed decisions pertaining to campaign planning and performance.

Qualifications

-Minimum 7 years of agency experience in media planning including performance marketing.

-Proven experience in client management (this is a client facing role).

-Management experience of at least 2+ subordinates.

-Strong strategic and analytical mindset with the ability to interpret data, extract insights and provide data-driven recommendations.

-Familiar with and experienced in web and app analytics platforms, attribution models and other ad platforms (Google Ads, Meta/Snap/TikTok/LinkedIn/Twitter Ads Manager/GA) along with Offline Channel experience.

-Passionate about media excellence, proactive and has a hunger to drive result

Starcom