Job Description

Senior Manager - Integrated Marketing Communications - Dubai, UAE
Position Overview
The Senior Manager - Integrated Marketing Communications role is responsible for leading the planning and execution of high-impact marketing campaigns in Dubai, UAE. This position bridges clients, internal teams, and brand principals to deliver cohesive, data-driven campaigns across digital, traditional, and experiential channels while driving measurable business results.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 18000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Lead end-to-end planning and execution of integrated marketing campaigns across digital, traditional, and experiential platforms.
• Ensure campaign alignment with client objectives and brand principal guidelines.
• Manage project timelines, budgets, and resources to ensure on-time, high-quality delivery.
• Coordinate cross-functional teams to deliver cohesive, results-driven campaigns.
• Serve as a senior point of contact for clients, managing expectations and ensuring service excellence.
• Build and maintain strong relationships with brand principals to secure strategic alignment and approvals.
• Present campaign strategies, progress updates, and performance reports to stakeholders.
• Support the IMC Director in developing client strategies and identifying growth opportunities.
• Analyze campaign performance and provide recommendations to improve ROI and effectiveness.
• Stay current with industry trends and emerging technologies to inform campaign strategy.

Leadership and People Management

• Mentor and guide junior IMC team members to foster a collaborative, high-performing environment.
• Set clear objectives and KPIs aligned with organizational goals.
• Apply structured performance management practices, providing regular feedback and coaching.
• Delegate responsibilities effectively, ensuring accountability, quality, and continuous improvement.

Ideal Profile

• Extensive experience in integrated marketing communications with proven campaign leadership.
• Strong expertise across digital, traditional, and experiential marketing channels.
• Excellent project management and organizational capabilities.
• Analytical mindset with a data-driven approach to decision-making.
• Strong communication and stakeholder management skills.
• Ability to thrive in fast-paced environments with tight deadlines.
• Detail-oriented, proactive, and solution-focused leadership style.

Why Join Us

• Opportunity to lead high-profile, multi-channel marketing initiatives.
• Exposure to a diverse portfolio of international and home-grown brands.
• Collaborative environment with strong emphasis on innovation and performance.
• Competitive compensation and career progression within a leading organization.

About the Company
GMG is a global well-being company operating across retail, distribution, manufacturing, properties, and logistics. With more than four decades of experience and a presence across the Middle East, North Africa, and Asia, GMG manages a broad portfolio of international and home-grown brands. The company is recognized for its strategic partnerships, marketing excellence, and commitment to delivering impactful brand experiences across multiple markets.
Job Title Senior Manager - Integrated Marketing Communications - Dubai, UAE
Senior Manager - Integrated Marketing Communications - Dubai, UAE
Position Overview
The Senior Manager - Integrated Marketing Communications role is responsible for leading the planning and execution of high-impact marketing campaigns in Dubai, UAE. This position bridges clients, internal teams, and brand principals to deliver cohesive, data-driven campaigns across digital, traditional, and experiential channels while driving measurable business results.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 18000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Lead end-to-end planning and execution of integrated marketing campaigns across digital, traditional, and experiential platforms.
• Ensure campaign alignment with client objectives and brand principal guidelines.
• Manage project timelines, budgets, and resources to ensure on-time, high-quality delivery.
• Coordinate cross-functional teams to deliver cohesive, results-driven campaigns.
• Serve as a senior point of contact for clients, managing expectations and ensuring service excellence.
• Build and maintain strong relationships with brand principals to secure strategic alignment and approvals.
• Present campaign strategies, progress updates, and performance reports to stakeholders.
• Support the IMC Director in developing client strategies and identifying growth opportunities.
• Analyze campaign performance and provide recommendations to improve ROI and effectiveness.
• Stay current with industry trends and emerging technologies to inform campaign strategy.

Leadership and People Management

• Mentor and guide junior IMC team members to foster a collaborative, high-performing environment.
• Set clear objectives and KPIs aligned with organizational goals.
• Apply structured performance management practices, providing regular feedback and coaching.
• Delegate responsibilities effectively, ensuring accountability, quality, and continuous improvement.

Ideal Profile

• Extensive experience in integrated marketing communications with proven campaign leadership.
• Strong expertise across digital, traditional, and experiential marketing channels.
• Excellent project management and organizational capabilities.
• Analytical mindset with a data-driven approach to decision-making.
• Strong communication and stakeholder management skills.
• Ability to thrive in fast-paced environments with tight deadlines.
• Detail-oriented, proactive, and solution-focused leadership style.

Why Join Us

• Opportunity to lead high-profile, multi-channel marketing initiatives.
• Exposure to a diverse portfolio of international and home-grown brands.
• Collaborative environment with strong emphasis on innovation and performance.
• Competitive compensation and career progression within a leading organization.

About the Company
GMG is a global well-being company operating across retail, distribution, manufacturing, properties, and logistics. With more than four decades of experience and a presence across the Middle East, North Africa, and Asia, GMG manages a broad portfolio of international and home-grown brands. The company is recognized for its strategic partnerships, marketing excellence, and commitment to delivering impactful brand experiences across multiple markets.
Post Details
Job Start Date
Salary from 18000.00
Salary to 22000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required