Senior Manager Brand & Visual Communications
UAE, United Arab Emirates
Job Description
- Strategy . To support the Head of UAE Communications in adopting and adapting DP World Global Brand Strategy in the UAE region based on:
- business objectives for the UAE region
- the regional application of the Brand Purpose; the Global Brand Architecture and VI system; and Global Brand Re-positioning and Communications Strategy
- measurable strategic objectives for building the business and the brand in the UAE
- Planning . To develop and manage an Annual Brand & Communications Plan that:
- establishes specific targets and milestones to be accomplished within each calendar year
- details the key initiatives to be led and delivered directly by Brand and Content ( for example, the regional implementation of the Global Brand Campaign)
- highlights priorities in helping Communications colleagues, Businesses, Functions and Agencies to ensure that their activities are \xe2\x80\x98on-brand\xe2\x80\x99, across the full spectrum of paid, earned, shared and owned media channels
- Implementation . To drive the Implementation of the Plan by:
- setting high standards for the development and delivery of compelling, audience-focused, on-budget content; and for driving continuous innovation in communications development
- reviewing implementation proposals and submissions, and providing appropriate guidance and recommendations in a timely and practical manner
- managing collaboration with Communications colleagues globally and with external agencies
- Measurement. To contribute to a high-level dashboard of metrics to:
- track progress in implementing the new VI system and in aligning Group-wide messaging
- measure the performance of key initiatives ( like the Global Brand Campaign ) against objectives
- measure progress over time in building DP World brand strength and value
- Tactical Responsiveness. To maintain the flexibility and agility to respond to short-term changes, including:
- changes in the competitive environment ( based on regular monitoring of competitor activities )
- unforeseen business problems or opportunities
- \xe2\x80\x98Crisis Management\xe2\x80\x99
- Continuous Improvement. To encourage and nurture a culture of innovation designed to:
- explore new and better ways of telling of brand stories on both internal and external platforms
- develop new brand growth opportunities for the Group
- draw on experience and learning from the best practices of other leading brand owners and Agency specialists
- Compliance. To constantly adhere to and actively promote behaviours which reflect the DP World Brand Purpose while specifically:
- maintaining the highest levels of Safety standards
- complying with DP World Principles, Code of Conduct and Ethical policies
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1496912
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationUAE, United Arab Emirates
-
EducationNot mentioned