Job Description

We are seeking a highly skilled

Senior Finalizer/Designer

to lead the visual execution of this rebranding across all communication touchpoints. As part of the in-house creative agency, you will be responsible for translating the new brand guidelines into compelling design solutions across marketing collateral, campaign assets, and customer-facing communications. This role demands a strong understanding of brand systems, attention to detail, and the ability to manage complex design rollouts.

Key Responsibilities:

Rebranding Execution

Interpret and apply the new brand guidelines across all design outputs. Redesign existing marketing materials to align with the refreshed brand identity. Create new templates and design systems for consistent application across channels.

Creative Development

Develop high-quality visual assets for integrated campaigns, product launches, and digital platforms. Collaborate with copywriters and strategists to ensure cohesive storytelling. Ensure all designs reflect the bank's tone, values, and strategic positioning.

Project Management

Manage multiple rebranding work streams simultaneously, ensuring timely delivery. Maintain version control and documentation of all updated assets. Support the Creative Director in planning and prioritizing rebranding phases.

Scope of Tasks - Rebranding Focus:

Marketing Collateral

Redesign brochures, flyers, posters, and product sheets. Refresh signage and environmental graphics for branches and offices.

Campaign Elements

Create master visual concepts for ATL/BTL campaigns. Adapt campaign assets for digital, social, print, and OOH formats. Ensure consistency in typography, color palette, imagery, and layout across all executions.

Digital & Social Assets

Design web banners, email templates, landing pages, and mobile assets. Develop social media templates and post designs aligned with the new brand. Collaborate with UX/UI teams to ensure brand consistency in digital platforms.

Brand Governance

Help maintain and evolve the brand asset library. Conduct visual audits to identify outdated materials and recommend updates. Provide guidance and training to junior designers and other departments on brand usage.

Qualifications & Experience:

Bachelor's degree in Graphic Design, Visual Communication, or related field. 10+ years of experience in design, with proven experience in brand rollout or rebranding projects. Strong portfolio demonstrating brand systems and campaign work. Expert in Adobe Creative Suite Experience in financial services a positive * Arabic proficiency will be an advantage