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The Senior Executive - Visual Merchandising plays a key role in creating a compelling and immersive in-store experience that drives customer engagement and supports commercial objectives. This role is responsible for conceptualising, organising, and executing visually impactful displays that guide customers throughout the store, enhance brand storytelling, and convert footfall into sales.
KEY RESPONSIBILITIES:

• Develop and implement innovative and visually engaging in-store displays that align with brand identity, seasonal themes, and promotional calendars.
• Collaborate with marketing, buying, regional VMs and retail teams to translate commercial priorities into effective visual merchandising strategies.
• Analyse store layouts, product placement, and customer flow to optimise space utilisation and maximise product visibility.
• Track and analyse the effectiveness of visual merchandising initiatives through store performance data and shopper behaviour insights, continuously optimising VM strategies for better commercial impact.
• Conduct regular store visits and provide detailed feedback, action plans, and visual updates to ensure VM standards are maintained and continuously improved.
• Lead the set-up and execution of new store openings and key launches, coordinating timelines and deliverables across project and operations teams to ensure on-time, brand-aligned rollouts.
• Maintain consistency in execution across all stores through VM guidelines, manuals, and regular audits; ensure alignment between store teams and the head office.
• Monitor competitor activity, global VM trends, and customer behaviour to propose fresh ideas and improvements.
• Support budget planning and track VM spend to ensure cost-effectiveness and alignment with commercial objectives.
• Support the Visual Merchandising Manager in training and guiding store teams to uphold VM guidelines and brand presentation.

Qualifications:

• Fluent in English / Arabic is an advantage
• A degree in Visual Merchandising, Design, or a related field.
• Minimum 6 years of hands-on experience in visual merchandising, preferably within fashion, beauty, home or lifestyle retail.
• UAE / GCC experience
• Strong creative flair with a commercial mindset and excellent attention to detail.
• Proficiency in visual planning tools and basic design software (e.g., Adobe Creative Suite, SketchUp, or similar) would be an advantage.
• Excellent planning and organisational skills with the ability to manage multiple projects and meet tight deadlines.
• Confident communicator and team player with the ability to collaborate across departments.
• Ability and willingness to travel across the GCC for store visits and openings.
• Excellent communication skills
• Positive attitude and a team player

About Us:
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
About the Team:
Lifestyle is a leading retail destination, specialising in Beauty, Fashion, and Home products. Established in 1998, Lifestyle has consistently delivered a distinctive shopping experience, and an extensive selection of brands and products across colour cosmetics, perfumes, personal care, fashion accessories, home essentials, home fragrance and youth. With its chain of more than 160 retail stores spread across the GCC, coupled with a rapidly growing E-commerce platform, Lifestyle has established itself as an omnichannel destination-of-choice for Beauty and Fashion serving more than 4 million customers every year.
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