Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world\'s leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world\'s leading communications groups.



Responsibility and Focus

The role includes handling Global clients on a regional level while interacting with our European and U offices. SEM Analyst would involve data analysis around web traffic and all elements of online marketing, incorporating campaign tracking monitoring, search analytics, paid marketing analytics etc.

Technical & Product

- Optimizing: include changes in bidding strategies, keywords, and copy enhancements

- Analysis & Recommendation of data and strategies to recommend performance improvements

- Problem solving ability with a mindset for curiosity

- Strong communication skills

Innovative & Analytical Mindset

-Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.

Self

-Is able to take ownership for actions and deals with consequences in a mature manner.

-Able to adjust performance based on experiences and feedback and showcases agility and flexibility.

-Displays openness to the ideas of others and leverages them when beneficial for the business.

-Showcases curiosity and open mindset towards new ways of doing things.

-Is able to set high impact objectives and goes above and beyond to exceed performance.

-Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.

Qualifications

- Building Paid Search campaigns (Adwords SEM)

- Designing, implementing, trafficking and analyzing campaigns (Keywords & Copy)

- Hands-on experience in Adwords

- Expertise in Adwords Offline Editor, DART Search & Marin is a plus

- SEO Knowledge

- Passion for using data to make decisions

-Background in online advertising, paid search, e-commerce, and online travel

- Basic technical knowledge is a plus (HTML, reading ASP, PHP code...)

Publicis Groupe