Job Description

About the Role

GW Products USA is looking for a

Senior eCRM & Email Marketing Lead

to own and scale our B2B lifecycle, marketplace, and wholesale communication strategy. This role requires a rare mix of

deep technical email expertise

,

creative campaign ownership

, and

strong understanding of B2B distribution and marketplaces

(Amazon, eBay, wholesale partners).

You will be responsible for

email infrastructure health, deliverability, automation, and performance

, while working closely with sales, operations, and leadership. This is a hands-on senior role, not a coordinator position.

Key Responsibilities

Own end-to-end

eCRM & email marketing strategy

for B2B, wholesale, and marketplaces Design and execute

email-first lifecycle campaigns

: lead nurturing, onboarding, retention, reactivation, and upsell Manage and optimize

email deliverability

, including: IP reputation & warming Domain health (SPF, DKIM, DMARC) Inbox placement, bounce management, spam mitigation Build and maintain

advanced automation workflows

in Go HighLevel and Odoo CRM Segment audiences based on

B2B behavior, order history, marketplace data, and sales cycles

Collaborate with sales teams to align

CRM pipelines and email flows

Own

creative direction

for email campaigns (copy, structure, personalization logic) Track, analyze, and optimize KPIs: open rates, CTR, conversion, revenue attribution Ensure

compliance

with CAN-SPAM, GDPR, and marketplace communication policies Continuously test, iterate, and improve campaign performance (A/B testing, content, timing)

Must Have Qualifications

5+ years of senior-level eCRM / email marketing experience

(email-first, not social-only) Proven

B2B email marketing experience

in: Wholesale Distribution Marketplaces (Amazon, eBay, B2B platforms) Strong hands-on experience managing: Email infrastructure IP & domain reputation Deliverability and inbox placement Deep understanding of

email authentication

(SPF, DKIM, DMARC) Experience with

Go HighLevel CRM

(hands-on, not theoretical) Experience working with

ERP-driven CRM data

(Odoo preferred) Strong analytical mindset with clear revenue attribution from email Ability to work independently and take full ownership

Nice to Have Qualifications

Hands-on experience with

Odoo ERP / Odoo CRM

Experience integrating CRM, ERP, and marketplace data Copywriting experience for

B2B and wholesale audiences

Experience scaling email programs across

multiple regions or brands

Background in SaaS, ERP, logistics, or distribution-driven businesses

What We Offer

Senior-level ownership and autonomy Opportunity to build and scale CRM & email systems at a global level Competitive salary (Dubai market aligned) Direct collaboration with leadership and core business teams Long-term growth and strategic impact
Job Type: Full-time

Application Question(s):

Have you personally managed email IP and domain reputation? Which email authentication protocols have you implemented yourself? Describe a real situation where email deliverability dropped. What steps did you take to fix it? What is your hands-on experience level with Go HighLevel? Have you worked with ERP-driven CRM data? * Do you consider yourself more technical, creative, or a balance of both?