IFLW Concept L.L.C is a creative e-commerce company based in Dubai and the force behind IFL Watches -- a visionary brand reshaping timekeeping through custom timepieces, watch accessories, and time-inspired art. We operate four localized Shopify stores with a global audience and a high demand for precision, quality, and design integrity.
Role Overview
We are hiring a
Senior E-Commerce Manager
with deep, proven experience in managing and scaling Shopify-based e-commerce operations. This is not an entry-level or support role -- we are looking for a structured, results-driven professional who understands the architecture of a Shopify store from backend to frontend, including marketing integration and analytics. Confidence in navigating and understanding the structure of a professional e-commerce platform is essential for success in this role.
Responsibilities
Shopify Store Management
Manage and scale multi-store Shopify operations.
Build and refine complex catalog structures, data frameworks, and storefront configurations with precision.
Implement structured updates with minimal downtime or errors.
UX & Content Structure
Develop and improve store layouts, navigation, and collection logic.
Ensure consistency across four stores with a deep understanding of product structures.
Process Optimization
Solve complex e-commerce problems with logical, clean, and scalable solutions.
Test and verify all implementations --
responsibility and reliability are non-negotiable.
Marketing & Analytics
Optimize for performance, SEO, and customer conversion.
Set up analytics and tracking integrations and interpret data to propose improvements.
Project Management
Plan and organize personal workflow efficiently.
Use tools like Monday.com or equivalent to manage progress and deadlines.
Required Skills & Experience
Deep knowledge and operational experience with
Shopify
(portfolio required).
Proven experience with
web store structures
, both technical and marketing.
Ability to think strategically and technically -- understanding not just "what" but "why."
Extreme
attention to detail
-- you catch and correct before anyone else sees it.
Strong skills in
project planning, time management
, and
self-leadership
.
Excellent understanding of digital content and e-commerce structure.
Bonus Skills
Experience with
AI tools
for process efficiency and creative assistance.
Advanced knowledge in
SEO
, structured data, and content strategy.
Comfort working with
HTML, CSS, JavaScript, Liquid
.
Advanced skills with
Adobe Creative Cloud
(no need to design from scratch).
Background in
web development
,
UI/UX
, or
growth-focused roles
.
Familiarity with marketplace operations (e.g., Amazon, Noon) and integrating external sales channels.
Understanding of Google Ads structure and its integration within Shopify, including performance tracking and product feeds.
What We Offer
A visionary brand with a fast-moving e-commerce ecosystem.
Opportunity to shape high-impact solutions across global markets.
Creative freedom within a structured, respectful, and agile environment.
Supportive team culture and leadership that values intelligence and independence.
Important:
We do not consider applicants without relevant Shopify experience and a clear, structured portfolio.
If you're not experienced, this position is not the right fit.
Job Type: Full-time
Experience:
* Shopify: 3 years (Required)
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