Job Description

We are looking for a highly skilled

Senior Copywriter

to own and lead content creation across the entire customer journey -- from acquisition and onboarding to engagement, retention, and advocacy.


This role is responsible for crafting

smart, personalized, human-centered content

that nurtures customers at every stage and elevates their experience with dopay across email, WhatsApp, SMS, push notifications, NewsLetter, in-app messaging, website content, and more.


This is a strategic and hands-on position, ideal for someone who knows how to blend

brand storytelling, customer lifecycle messaging, industry insights, and performance-driven content

into one cohesive experience

Responsibilities

+

Drive the creation

of thought-leadership content that empowers dopay's mission to support businesses of all sizes and help employees access world-class financial services, while staying informed about fintech trends and bring forward innovative content opportunities. +

Translate

complex financial and fintech concepts into simple, human, and helpful narratives that resonate with diverse audiences.
+ Research and produce

well-written, accurate, and insight-driven content

, including: blog posts, white papers, reports, newsletters, case studies, video scripts and thought leadership pieces on various financial topics related to fintech, payroll, and employee financial inclusion.
+ Develop

SEO-compliant content

for dopay's website, supporting both lifecycle and financial education needs. +

Conduct market, industry, and customer research

to understand pain points, motivations, and behavioral triggers.
+

Define personas

and audience segments and tailor messaging per persona and per industry.
+

Write 360 lifecycle content

across acquisition, onboarding, activation, usage, retention, and advocacy.
+

Craft

personalized, behavior-based messaging for email, WhatsApp, SMS, push notifications, and in-app journeys.
+

Support

marketing campaigns with strong content across Google, Meta, TikTok, LinkedIn, and website channels.
+

Develop and implement

a comprehensive content strategy that aligns with business objectives, supports marketing campaigns per persona per industry cross (Google, META, Tiktok, Website, Linkedin) and drives demand generation, brand awareness and engagement.
+

Ensure

content aligns with dopay's brand voice, guidelines, and emotional narrative.
+

Collaborate

with marketing, design, growth, product, sales teams and different stakeholders to ensure integrated content delivery.
+

Track

and optimize content performance using analytics tools; run A/B tests to improve results.
+

Ensure

all content follows SEO best practices and contributes to organic traffic growth.

Requirements

+ Bachelor's degree in Marketing, Communications, Finance, Journalism, or a related field. + 3+ years of experience in

B2B content strategy

and writing, preferably in fintech, tech, financial services, or SaaS.
+ Proven experience in

financial writing

& Content Creation, with the ability to simplify complex concepts for different audiences.
+

Strong

understanding

of

financial

concepts

and ability to communicate them effectively to diverse audiences.
+

Strong

experience

writing across

lifecycle channels

(email, SMS, WhatsApp, push), tailored per persona and per industry.
+

Exceptional

writing, editing, and storytelling skills with a strong sense of narrative flow and clarity.
+

Strong understanding of SEO

, content marketing strategies.
+ Self-motivated and able to work independently while collaborating effectively with cross-functional teams.
+

Ability to create and execute data-driven

content strategies that align with business goals.
+ Experience working with

content management systems (CMS)

.
+

Excellent

communication

, organizational, and project management skills.
+

Ability to manage multiple

projects and deadlines in a fast-paced environment.
+ Creative thinker with a strong eye for detail and passion for delivering high-quality content.

Benefits

Why Join dopay?

If you want to empower every individual -- regardless of their job or income -- and every business, no matter its size, to access financial services easily,

dopay is the place for you

.


Join a team that values

innovation, inclusion, and meaningful impact

, helping humanize and amplify a brand built on empowerment, accessibility, and financial dignity.


At dopay, you're not just creating content --

you're helping build a movement

.


Be part of a

fast-growing fintech

transforming how companies pay their employees across Egypt and emerging markets