Company DescriptionInforma PLC is a leading international events, intelligence and scholarly research group.Our purpose is to champion the specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence, and opportunities that help customers grow, do business, make breakthroughs, and take better-informed decisions. Informa is listed on the London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.Each of our five operating divisions has a distinct focus:Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.Taylor & Francis commissions, curates, produces and publishes scholarly research and reference-led content in specialist subject areas, advancing research and enabling knowledge to be discovered and shared.Our fifth division is Global Support, which provides shared, efficient business services and function-specific expertise to each of Informa\'s operating divisions. Senior Content Marketing ExecutiveReports to: Senior Content Marketing Manager - Cityscape and Energy PortfoliosThe RoleWe are seeking a dynamic and creative Senior Content Marketing Executive to join the content marketing team.The ideal candidate will have a deep understanding of content marketing as a strategic approach and its role within the broader 360 event marketing approach.The candidate, skilled in digital strategies and highly motivated, aims to drive new data acquisition through content by delivering high-quality and tailored content.This role seeks to attract pertinent high-value audiences to our events portfolio (Cityscape and Energy), while fostering trust and credibility in our brands.Additionally, the candidate should be ready to lead the strategy of selected portfolio objectives with the guidance of the Senior Content Marketing Manager.JOB ACCOUNTABILITIESKey Performance IndicatorsWork as a team with the Senior content marketing manager to:

• Drive website traffic through content
• Expand audiences through engaging content
• Drive high-value audiences to events
• Foster year-round customer retention and engagement
• Leverage content to capture new leads

JOB SUMMARY/RESPONSIBILITIESCAMPAIGN MANAGEMENT

• Execute marketing campaigns to meet strategic objectives with a focus on data acquisition/lead generation through content marketing.
• Plan, research, create, distribute, and analyse content with the aim of attracting and engaging high-value audiences.
• Effectively prioritize multiple projects in a deadline-driven environment using agile methodologies.
• Collaborate with internal teams and external agencies to deliver marketing plans to achieve agreed KPIs.

CONTENT MARKETING EXECUTION

• Conduct audience research for content personalization.
• Perform monthly keyword research and communicate findings to relevant teams (Content, Editorial, Conference).
• Optimise content considering SEO, Google Analytics, trends, and targeted audiences.
• Take ownership of execution, monitoring, testing, and optimization of marketing channels based on content marketing team objectives.
• Create and deliver a content calendar through relevant channels (email marketing, social media, digital marketing, direct mail, etc.) to ensure objectives are met.
• Develop partnerships with media and relevant associations.
• Create multi-purpose content strategies.
• Plan and/or produce creative and engaging content for relevant audiences.

ANALYSIS & INSIGHT

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
• Analyse and report trends over time and use these insights to build more effective campaigns

• Use recommended campaign analytics dashboards daily to monitor performance
• Ensuring continuous testing and metrics-driven decision making

QualificationsQualities & skills required for the role

• Experience in digital and content marketing
• Database development and growth including segmentation / advanced targeting
• Analytical and questioning mindset
• Building relationships with partners and stakeholders
• Significant exposure to design
• Strong copywriting skills
• Deadline and target-driven
• Excellent verbal and written communication skills
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel
• Experience in using marketing automation technology (preferably Eloqua)
• Experience in marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Formal business/marketing higher education qualifications
• Project management skills and attention to detail
• Growth mindset and adaptability to embrace an agile work approach

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