Job Description

Hello, we're L'Oreal,
We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).
Intrigued? Keep reading, this might be the opportunity you've been searching for.
As a Senior Communication & Social Advocacy Manager for Armani, you will be at the forefront of crafting engaging narratives that resonate with our diverse audience. Reporting to the Marketing Manager, you'll be part of a dynamic team, working to elevate our luxury brand through innovative social media strategies. This role offers a unique opportunity to blend creativity with strategic thinking, driving brand desirability and fostering meaningful connections with our community.
KEY RESPONSIBILITIES:

• Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy

• Manage social media & PR brand budget

• Plan strong social media & influencer activations driving to online business

• Monitor social media brand content & manage UGC

• Plan social media calendars by retailer to support new launches and pillars

• Define a PR strategy for the brand & activation calendar

• Manage a consistent list of influencers together with agency

• Responsible for creating relevant local content in line with the brand DNA and strategy, and on

trends

• Plan strategic PR events to increase the brand awareness in the region

• Responsible for setting a strong PR seeding strategy & execution

• Own Community management / Tone of voice guidelines and decision workflow with agency

• Work with Digital Expert Community and Director to further develop the social media management expertise

• Follow the Social Media discussions & reports competition/Trend alert

• Be the voice of the markets to zone/DMI on the social media & PR topic

• Identify, manage and engage influencer communities

• Develop product/brand awareness & community engagement

MY CORE KPIS ARE:

• Share of engagement, reach, and mentions

• Influencer performance

• Earned media generation
• A&I budget management

• Influencer loyalty, reach and engagement

• Success/ ROI of PR events and comms projects

MY DELIVERABLES/OUTCOMES ARE:

• Communication strategy & action plan

• Content strategies that are engaging, on trends and on brands

• Engaged brand influencers

• Strong brand awareness amongst influencer community

• Brand event management & press releases

I HAVE IN-DEPTH KNOWLEDGE OF:

• Social media engagement best practices

• Brand DNA

• Comms best practices

• Event management

• Understanding & management of influencers

PEOPLE I WORK CLOSELY WITH:

• Close alignment on 360 product expression with PBM, OBM, Community Manager, RBM as part of launch execution

• Influencers & agencies

• Other Comms Managers

• Brand director, Comms Director & Digital Director

• E-Key Account Managers

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oreal
• An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are
L'Oreal is present in 150 markets on five continents. For more than a century, L'Oreal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
L'Oreal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L'Oreal Luxe expresses its unique vision for luxury beauty: La Culture de l'Ecart.
We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.