Job Description

Job Title Sector Marketing Director

Description

1Job DetailsJob TitleSector Marketing DirectorDepartmentSector MarketingSection--Unit--Direct ManagerMarketing & Communications Sector Executive DirectorDirect ReportsDestination Marketing Section HeadCulture Marketing Section Head2Role PurposeThe Sector Marketing Director oversees and leads the Sector Marketing Department, heading the Destination & Culture Marketing Departments. They lead the development of the Annual Strategy Plan, build a unified, integrated data & insights led culture and ensure the efficient and effective management of agency, media buying and partnership relationships.3Key Responsibilities Data & AnalysisLeads analysis of raw data in order to develop conclusions for decision makingOversees monitoring and analysing competitor activity to help inform future directionOversees development of customer segments or profiles based on geographic location, demographics, lifestyle and behavioural elements Oversees articulation of the visual story of the customer's interaction with the business (corporate, brand and/or product level)Supervises development of communication insights from data using narratives and visualisationsLeads on identification of the most important industry experts/opinion leaders for the organisation or initiative Strategy & PlanningGuides the development of a strategy based on insights created from audience research and data Oversees creation of an integrated marketing strategy across all audience touchpoints Supervises research of recognised industry leaders to stay at the forefront of industry knowledge and approaches Leads on the development of a strategy based on the building blocks of the brand - what is the purpose/vision/positioning key attributesManages analysis of sales funnels taking the audience from awareness through to conversion and on to advocacy Oversees setting of robust objectives - Specific, Measurable, Achievable, Relevant and Time-boundLeads on mapping of potential scenarios and the development of robust plans to both manage and mitigate crisis and issues Content & Campaign PlanningLeads on development of a strategy based on insights created from audience research and data Leads on development of a creative asset consisting of several items - imagery, illustration, copy, colour palette, font Oversees the creation of an integrated marketing strategy across all audience touchpoints Supervises the analysis of a creative route and/or execution across audience touchpoints Oversees the creation of the interaction between an audience user and a product, website, mobile application or platformSupervises drafting of a content pack focused on providing a journalist with the relevant information and key messagesOversees the process involved in taking conceptual ideas through to final assets ready for live campaigns Leads on the development of a relevant and engaging narrative that will capture the attention of the target audience Manages adherence to creative, tonality and behavioural (brand) guidelines Supervises the creation of centrally developed creative assets and guidance to execute across local marketsLeads on development of a strategy across all communication touchpoints with a focus on paid media Content & Planning ExecutionGuides on how best to design and execute creative in a particular channel or audience touchpoint Oversees the development of campaign creative assets and tactical execution across all audience touchpoints Supervises the production process required for each audience touchpoint Leads on the negotiation and purchasing of paid media/advertising placements with media owners and the ongoing improvement of the media spend over the campaign duration Supervises the approach for interacting with, formulating positive opinion among and garnering coverage from journalists Measurement & ImpactOversees the creation of a dashboard that collates data visualized to show performance of marketing activities Leads on the process that ensures marketing activity and spend has a return on investment for the business Supervises the setting of measurement criteria across each audience touchpoint to verify levels of success Assesses marketing activities using specific metrics to determine levels of success Guides ongoing improvement of campaign performance using ongoing campaign data and results Oversees the use of technology-based solutions and platforms within marketing and communications activities Shared Activity Strategic Development & ImplementationDevelop and direct the implementation of the functional strategy ensuring alignment to the client's strategy, vision, mission and corporate objectives. Ensure that functional strategy and related strategic plans are developed and implemented, which are aligned with the vision and mission of the organization.Ensure the provision of subject matter expertise for the assigned domain and provide counsel to the client leadership on all related areas to facilitate the achievement of the client'S strategy and functional strategies. LeadershipManage the effective achievement of functional objectives through effective leadership and by setting of individual objectives, managing performance, developing and motivating team to maximize performance.Lead the talent development initiatives for the assigned function, collaborating with discipline experts and thereby ensure the availability of talent to fit business requirements.Act as a role model and drive adherence to organizational values and ethics by employees of the assigned function to ensure the establishment of a value driven culture within the organization. Budgeting and Financial PerformanceOversee the consolidation and recommend the functional budget and monitor financial performance versus the budget, to take a proactive approach towards anticipated costs/revenues, identifying areas of unsatisfactory performance, and defining potential areas of cost reduction or performance improvement opportunities. Quality, Health, Safety, & EnvironmentDirect the compliance of all relevant quality, health, safety and environmental management policies, procedures and controls across the function to guarantee employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.Oversee an effective Safety Management System (SMS) to ensure the highest standards of safety is maintained for personnel, property and facilities.Drive the development of an Emergency Response program that meets the appropriate regulatory requirements and ensures the client'S operational resilience and reduced exposure in emergencies. Policies, Systems, Processes & ProceduresDevelop and lead the implementation of departmental functional policies, systems, processes, procedures and controls covering all areas of assigned functional so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service in a consistent manner. Change ManagementLead the management of change through continuous improvement of functional systems, processes and practices taking into account global standards and changes in the business environment which demand proactive action plans. ReportingEnsure that all functional reports are prepared timely and accurately and meet the client requirements, policies and quality standards. Strategic Contribution Ensure effective cascading of the functional strategy into department business plans to ensure vertical alignment and horizontal integration with M&C Sector departments. People Management Lead and inspire team to work collaboratively with other stakeholders in order to achieve the department's key objectives and goals and to drive best-in-class Marketing & Communications outcomes for the clientDirect line management of 2 Section Heads and overall responsibility for team of 21 Oversee the setting of individual objectives, managing performance, developing and motivating staff to maximize performance. Lead the talent development initiatives for the assigned department, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements. Act as a role model and drive adherence to organisational values and ethics by employees of the assigned section to foster a value driven culture within the organisation. 4Communication and Business RelationshipsInternalCreative & ProductionStrategic CommunicationsPlanning, Strategy & OperationsExternalData & Analytics AgencyPR & Communications AgencyMedia AgencyPartnerships & Sponsorships AgencyAbu Dhabi partner brands, eg Etihad, F15Qualifications Bachelors/Masters degree in relevant industry6Experience9-11 years of experience in similar role or industryAt least 7 years of experience in a managerial positionDemonstrated leadership and cross sectional collaborationDemonstrated engagement with C-suite and senior leadership7SkillsLanguage: Fluent and professional English in both speaking and writing. Arabic bilingual desirable, not mandatorySkilled in MS Office (PowerPoint, Word and Excel) Ability to guide and motivate juniorsAdministrative skills and attention to detailSelf-motivated with a proven ability to complete work in a timely mannerInterpersonal communication skillsStrong analytical skillsLong-term planning skillsExcellent financial accounting skillsKnowledge on HR principals, especially under UAE lawsExpert knowledge on IT strategic set-ups, Supply Management and Facilities Management best practicesVersion x31 May 2022 Powered by JazzHR

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