Develop and execute a comprehensive digital marketing strategy that includes SEM, email marketing, social media, and content marketing to target the Dubai market effectively.
Conduct market research to identify trends and opportunities within the Dubai education sector.
Manage and optimize our website and social media platforms to increase visibility and engagement.
Design and implement targeted advertising campaigns on platforms such as Google Ads, LinkedIn, Facebook, and Instagram.
Collaborate with the content team to create compelling and educational content that resonates with our target audience.
Analyze and report on the performance of digital marketing campaigns, using data to inform and adjust strategies as needed.
Stay up-to-date with the latest digital marketing trends and technologies, especially those relevant to the Dubai market.
Requirements:
Bachelor\xe2\x80\x99s degree in Marketing, Digital Marketing, or a related field. A Master\xe2\x80\x99s degree is a plus.
Minimum of 5 years of experience in digital marketing, with at least 2 years focused on the Dubai market.
Strong understanding of the educational and training sector in Dubai.
Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, and CRM systems.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Creative thinker with outstanding communication and interpersonal skills.