Job Description

Job Category: F&B
:
This position is responsible for driving end-to-end sales strategies and operations for Bisleri's bottled water portfolio, including 5-gallon and PET retail packs, across UAE markets. The role ensures revenue growth, market penetration, team leadership, and channel development in line with the company's expansion goals.
Key Responsibility:

• Develop and implement integrated sales strategies for 5-gallon bottles and PET retail packs across B2B, B2C, and retail channels.
• Establish and manage partnerships with key stakeholders, including distributors, retailers, property managers, and corporate clients.
• Identify high-demand regions and optimize market coverage for both subscription-based and retail distribution.
• Lead, coach, and monitor a team of sales supervisors, representatives, and merchandisers to achieve defined KPIs.
• Build brand presence and visibility through shelf space negotiations, promotions, and strategic pricing.
• Track and analyze sales performance, market trends, and competitor activity to optimize execution.
• Collaborate with production, logistics, and marketing teams to align demand planning and promotional initiatives.
• Ensure adherence to UAE's trade, health, and retail compliance standards.
• Prepare sales forecasts, performance reports, and budget proposals.

• Bachelor's degree in Business, Marketing, or a related field.
• 10+ years of progressive sales experience within the UAE, preferably in bottled water, beverages, or FMCG.
• Proven expertise in both B2B and retail (modern trade and traditional trade) channel development.
• Strong network with UAE-based corporates, HORECA, supermarkets, and hypermarkets.
• Proficiency in CRM tools and sales analytics platforms.
• Excellent negotiation, leadership, and communication skills.
• Fluency in English required; Arabic or Hindi is a plus.