Saint Laurent Pr Officer

Dubai, United Arab Emirates

Job Description

Summary ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pr\xc3\xaat-\xc3\xa0-porter in a 1966 collection called \xe2\x80\x98Rive Gauche\xe2\x80\x99, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women\xe2\x80\x99s and men\xe2\x80\x99s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear



MISSION

Support the execution of the editorial strategies (campaign, seasonal, event and product specific)

Manage the buying of the sample buy that is in line with the budget

Managing PR Editorial Budget along with coordination of the photoshoots

Create opportunity and manage product placements in line with product marketing calendar

Build the Editorial Strategy and plan according to key calendar events.

Proactively develop and nurture relationships with key Fashion Editor\xe2\x80\x99s and stylists

Responsible for the accurate and efficient stock control of all press samples using Fashion GPS

Assist in the ongoing maintenance of the press rack (dry cleaning, alterations etc.)

Proactively accessing DMR website to gauge editorial performance each month

Constantly update the Media List as per changes in editors/journalists

Ability to identify talents that fit the image of the brand and cultivate relationships

Declare all gifts to gifty

Tracking magazines, newspapers, websites and social media for Coverage on the brand and industry

Generate weekly clipping report for HQ

Sharing product press coverage each week to the stores

Sending out industry coverage to the corporate teams

Tracking Competitor events and maintaining a document to be shared with the events team and for internal reference on a monthly or quarterly basis

Preparing the quarterly competitor event analysis report

Ensuring that the DMR tracking and ensuring the performance stays at a certain ranking

Organization of press trips and Fashion week.

Review and manage press materials and related reports to WW

PROFILE

Previous experience (2 years+) in a similar role, ideally from retail or service-based industry preferably in the luxury environment or PR Agency

Bachelor\xe2\x80\x99s Degree

Familiarity with social media platforms (Twitter, Instagram, Facebook etc.)

Proven ability to work in highly pressured roles and situations

Customer service orientated attitude, driven by meeting and exceeding KPIs and targets

Ability to be agile in a dynamic work environment

Time management and prioritizing skills

Ability to be flexible to meet business needs

High attention to detail and a strong, professional work ethic

Self starter, with ability to work independently and with teams

Proficiency in using technology and/or learning about updated technologies

Proficiency in Outlook/Excel/Word/PowerPoint

Exceptional written and verbal communication skills

Passionate about luxury fashion

English speaker, Arabic is a plus

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms \xe2\x80\x93 gender, age, nationality, culture, religious beliefs and sexual orientation \xe2\x80\x93 enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type Regular

Start Date 2023-04-30

Schedule Full time

Organization LUXURY FASHION GULF L.L.C.

Yves Saint Laurent

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Job Detail

  • Job Id
    JD1534793
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned