Job Description

Retail Marketing Manager - Suncoast - GMG - Dubai, UAE
Position Overview
GMG is seeking an experienced and creative Retail Marketing Manager to lead the marketing strategy for Suncoast, its premium outdoor furniture brand in Dubai. This role is responsible for planning, executing, and analyzing integrated marketing campaigns that drive footfall, boost sales, and enhance brand visibility. The successful candidate will bring strong experience in retail marketing, event management, and digital engagement, ideally within the furniture or lifestyle sector.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 18000-23000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Develop and execute comprehensive retail marketing strategies to increase brand awareness and sales across Suncoast stores.
• Plan and manage promotional campaigns, in-store events, and seasonal activities aligned with brand goals.
• Oversee digital marketing channels, including social media, email campaigns, website updates, and online advertising.
• Ensure consistent brand messaging and visual identity across all marketing platforms.
• Analyze sales data, customer feedback, and market trends to adjust marketing strategies for maximum ROI.
• Conduct regular market research to track competitor activity, identify market gaps, and capitalize on new opportunities.
• Collaborate with retail operations teams to ensure effective in-store communication, displays, and visual merchandising.
• Implement and manage customer loyalty programs, engagement campaigns, and store-level activations.
• Work closely with external agencies, media partners, and vendors to deliver high-impact campaigns.
• Manage and report on marketing budgets, ensuring cost efficiency and accurate ROI tracking.
• Support public relations activities to strengthen brand positioning and media visibility.

Ideal Profile

• Bachelor's Degree in Marketing, Business Administration, or a related field (Master's preferred).
• Minimum 5 years of experience in retail marketing, preferably within the furniture, home decor, or lifestyle sector.
• Proven success in developing and implementing multi-channel marketing campaigns.
• Strong digital marketing knowledge including social media strategy, content creation, and analytics.
• Excellent project management, organizational, and leadership skills.
• Creative thinker with a strategic mindset and a passion for design-driven brands.
• Strong communication, collaboration, and presentation skills.
• Ability to work under pressure and meet tight deadlines in a dynamic retail environment.

Skills Set

• Retail and brand marketing
• Digital and social media campaigns
• Event planning and customer engagement
• Visual merchandising and store promotions
• Budget and ROI management
• Market research and trend analysis
• Content creation and storytelling

Why Join Us

• Join GMG's homegrown outdoor furniture brand, Suncoast, and contribute to its growth in the UAE market.
• Work in a dynamic environment that blends creativity, strategy, and innovation.
• Competitive salary with family benefits including visa, health insurance, and annual flight ticket.
• Be part of an international, diverse, and performance-driven organization.

About the Company
GMG is a global well-being company engaged in retail, distribution, and manufacturing across sports, everyday goods, health, beauty, properties, and logistics. Headquartered in Dubai and operating in 12 countries, GMG manages more than 120 international and home-grown brands including Nike, Columbia, Timberland, Vans, and Farm Fresh. Suncoast, one of GMG's flagship homegrown brands, offers premium outdoor furniture and accessories designed for Middle Eastern climates, featuring collections from top global brands like Higold, Edemlan, and Nardi.
Job Title Retail Marketing Manager - Suncoast - GMG - Dubai, UAE
Retail Marketing Manager - Suncoast - GMG - Dubai, UAE
Position Overview
GMG is seeking an experienced and creative Retail Marketing Manager to lead the marketing strategy for Suncoast, its premium outdoor furniture brand in Dubai. This role is responsible for planning, executing, and analyzing integrated marketing campaigns that drive footfall, boost sales, and enhance brand visibility. The successful candidate will bring strong experience in retail marketing, event management, and digital engagement, ideally within the furniture or lifestyle sector.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 18000-23000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Develop and execute comprehensive retail marketing strategies to increase brand awareness and sales across Suncoast stores.
• Plan and manage promotional campaigns, in-store events, and seasonal activities aligned with brand goals.
• Oversee digital marketing channels, including social media, email campaigns, website updates, and online advertising.
• Ensure consistent brand messaging and visual identity across all marketing platforms.
• Analyze sales data, customer feedback, and market trends to adjust marketing strategies for maximum ROI.
• Conduct regular market research to track competitor activity, identify market gaps, and capitalize on new opportunities.
• Collaborate with retail operations teams to ensure effective in-store communication, displays, and visual merchandising.
• Implement and manage customer loyalty programs, engagement campaigns, and store-level activations.
• Work closely with external agencies, media partners, and vendors to deliver high-impact campaigns.
• Manage and report on marketing budgets, ensuring cost efficiency and accurate ROI tracking.
• Support public relations activities to strengthen brand positioning and media visibility.

Ideal Profile

• Bachelor's Degree in Marketing, Business Administration, or a related field (Master's preferred).
• Minimum 5 years of experience in retail marketing, preferably within the furniture, home decor, or lifestyle sector.
• Proven success in developing and implementing multi-channel marketing campaigns.
• Strong digital marketing knowledge including social media strategy, content creation, and analytics.
• Excellent project management, organizational, and leadership skills.
• Creative thinker with a strategic mindset and a passion for design-driven brands.
• Strong communication, collaboration, and presentation skills.
• Ability to work under pressure and meet tight deadlines in a dynamic retail environment.

Skills Set

• Retail and brand marketing
• Digital and social media campaigns
• Event planning and customer engagement
• Visual merchandising and store promotions
• Budget and ROI management
• Market research and trend analysis
• Content creation and storytelling

Why Join Us

• Join GMG's homegrown outdoor furniture brand, Suncoast, and contribute to its growth in the UAE market.
• Work in a dynamic environment that blends creativity, strategy, and innovation.
• Competitive salary with family benefits including visa, health insurance, and annual flight ticket.
• Be part of an international, diverse, and performance-driven organization.

About the Company
GMG is a global well-being company engaged in retail, distribution, and manufacturing across sports, everyday goods, health, beauty, properties, and logistics. Headquartered in Dubai and operating in 12 countries, GMG manages more than 120 international and home-grown brands including Nike, Columbia, Timberland, Vans, and Farm Fresh. Suncoast, one of GMG's flagship homegrown brands, offers premium outdoor furniture and accessories designed for Middle Eastern climates, featuring collections from top global brands like Higold, Edemlan, and Nardi.
Post Details
Job Start Date
Salary from 18000.00
Salary to 23000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required