Retail Marketing Manager
Abu Dhabi, United Arab Emirates
Job Description
- Location
Abu Dhabi - Contract Type
Permanent - Posted
Posted 20 hours ago - Start Date
ASAP - Industry
Retail/e-Commerce - Expiry Date
2023-05-05
- Develop and implement consumer led marketing strategy and plans that support the delivery of retail strategy
- Work with BI, Consumer, Category and Market insights to understand key trends that inform short term remedial plans and inform long term strategy
- Drive innovation & new marketing technologies in partnership with IT function.
- Manage the strategy for retail communication for all signage including digital signage.
- Brief, develop, implement and evaluate creative, media, POS that deliver the marketing strategy.
- Maintain and develop the image of the company to the highest standards through the provision of successful, professional and exciting promotional campaigns.
- Responsible for the day-to-day operation of promotional area\xe2\x80\x99s.
- Ensure that suppliers provide all necessary support materials and training in order to ensure the correct store image is maintained, promotions are successfully executed, retail technology content is provided.
- Manage creative, media, digital agencies to deliver efficiently and effectively.
- Plan and implement marketing promotional activities in line with the company\xe2\x80\x99s marketing strategy and promotional calendar. Assist in maximizing sales and profits through all the marketing and promotions.
- Coordinate and implement the annual promotional calendar.
- Liaison with the Purchasing Department and Retail Operation Departments to meet the requirements of suppliers and promotional campaigns. Ensure that all promotional campaigns are maximized in all categories and all locations.
- Responsible for the creation of, management and implementation of critical store and category events informed by business needs and the marketing calendar.
- Develop multi-channels marketing campaigns coordinating communication across all channels, on-line and off-line. Optimize CRM, digital signage and promotions.
- Liaise with e-commerce, to ensure alignment between on-line and in-store communication.
- Maximize sales of all light boxes and digital technology. Ensure the right message is always displayed and updated and creative is delivered on spec and on time
- Monitor results of executed activations and analyse key marketing activities to measure effectiveness and make recommendation for future planning. Experience required includes:
- Bachelors Degree in Marketing or similar
- Min 5 years marketing experience ideally within a luxury brand or Retail Environment
- Practical and commercially focused marketer with proven strategic planning and brand management experience.
- Analytical and data driven with previous experience of delivering strategy from consumer and market insights
- Skilled project manager with experience of delivering through cross functional teams.
- Energetic, passionate with excellent communication skills at all levels
- Ability to operate in a complex fast-moving environment
- Strong written and verbal communication skills
- Good presentation & influencing skills
- Strong interpersonal skills and the ability to build and maintain close working relationships with a range of internal and external stakeholders
- Experience in marketing for luxury brands
Consultant
Olivia Roberts
Director
UAE, UAE
oliviaroberts@cartermurray.com
+971 4448 7781
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Job Detail
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Job IdJD1516915
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAbu Dhabi, United Arab Emirates
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EducationNot mentioned