Job Description

To drive and be fully responsible for retail base portfolio management - client retention and slide back management, portfolio quality, upgrades, win backs, NNM growth through locally and regional designed campaigns.

The role requires designing marketing communication to support campaigns

The role also requires identification of Retail bank / RM NPS related concerns and driving actions to improve the same.

Job Background/context:

The role requires an individual who understands the key metrics that drive growth in the HNI client base as well as executing strategy to ensure goal delivery. The candidate is expected to deliver independently and without daily supervision.

Key Responsibilities:

• Drive the strategic direction and implementation of segment strategy for Citigold, CPC and Citi Priority segments in order to achieve strategic goals including retention, increase in net new money and portfolio quality.
• Collect information on competitive banks value proposition and new platforms they are using to address client needs by conducting survey research, capabilities benchmarking etc and drive decision making to address this gap using collected data.
• Translate the research data into a road map to guide the strategy execution. Set business plan targets and manage month-to-month reporting and analysis, in conjunction with Retail banking management, decision management and sales teams
• Create and drive client and sales campaigns
• Work with partners in Legal, Compliance and Risk to align segment strategy with regulatory requirements.
• Drive delivery of regional campaigns and ensure regional data and business asks are executed in a timely manner.
• Drive automation of processes and client campaigns.
• Drive improvement retail bank and RM NPS.
• Ensure adequate reporting of campaigns and measures of success.
• Manage new projects as assigned.

Knowledge/Experience:

• 2 + years of experience in marketing of Retail banking products and services
• Experience in marketing of financial products
• Knowledge of wealth management products
• Knowledge of the product and service offerings of competitive banks in UAE and preferably other markets
• Analytics - using data to drive decision making
• Campaign management and reporting
• A flair for marketing
• Excellent English language skills, the candidate must be able to communicate in English clearly - added languages are an added advantage
• The candidate must be able to analyze, interpret and present data therefore intermediate level knowledge of Microsoft excel

Job Family Group: Marketing



Job Family: Marketing Generalist



Time Type: Full time



Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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