Job Description

Regional Communication Manager - IKEA - Al-Futtaim Group - Dubai, UAE
Position Overview
The Regional Communication Manager plays a strategic role in positioning IKEA as a leader in Life at Home across multiple markets by driving impactful store communication, visual merchandising, and brand storytelling. This role ensures that IKEA's global brand identity is protected and consistently expressed across all customer touchpoints while being locally relevant. Success in this role is defined by strong brand perception, effective in-store communication, and seamless alignment between physical, digital, and commercial communication strategies.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Retail & Consumer Goods
Function: Marketing, Branding & Communications
Salary: AED 22000-35000 per month
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Develop and implement regional communication and visual merchandising strategies aligned with IKEA global brand guidelines
• Lead store communication design to strengthen IKEA's Life at Home positioning across all markets
• Ensure consistent and high-quality visual identity across stores, customer touchpoints, and commercial areas
• Translate global communication solutions into relevant regional and local executions
• Collaborate closely with Service Office Marketing, Digital teams, and cross-functional stakeholders
• Analyze consumer behavior and market insights to adapt communication strategies effectively
• Drive visual storytelling that supports commercial priorities, range presentation, and customer inspiration
• Safeguard IKEA brand identity while enabling flexibility for regional market needs
• Support stores in executing communication tools, layouts, and visual standards
• Monitor performance of communication initiatives and continuously improve effectiveness

Ideal Profile

• Strong background in retail communication, visual merchandising, or brand management
• Deep understanding of consumer behavior and customer journey within large-format retail environments
• Proven experience translating global brand strategies into regional execution
• Strong stakeholder management and cross-functional collaboration skills
• Strategic mindset combined with hands-on execution capability
• Ability to balance creativity with commercial and operational objectives

Why Join Us

• Strategic regional role within one of the world's most iconic retail brands
• Opportunity to shape customer experience across multiple markets
• Collaborative, values-driven culture with strong focus on innovation and creativity
• Long-term career growth within Al-Futtaim Group's retail portfolio

About the Company
Al-Futtaim Group is one of the Middle East's most established and diversified private business groups, headquartered in Dubai. Operating across automotive, financial services, real estate, retail, and healthcare, the Group employs more than 35,000 people across the Middle East, Asia, and Africa. Through its partnership with IKEA, Al-Futtaim delivers inspiring home furnishing experiences while upholding values of respect, excellence, collaboration, and integrity across all markets.
Job Title Regional Communication Manager - IKEA - Al-Futtaim Group - Dubai, UAE
Regional Communication Manager - IKEA - Al-Futtaim Group - Dubai, UAE
Position Overview
The Regional Communication Manager plays a strategic role in positioning IKEA as a leader in Life at Home across multiple markets by driving impactful store communication, visual merchandising, and brand storytelling. This role ensures that IKEA's global brand identity is protected and consistently expressed across all customer touchpoints while being locally relevant. Success in this role is defined by strong brand perception, effective in-store communication, and seamless alignment between physical, digital, and commercial communication strategies.
Job Details
Country: United Arab Emirates
City: Dubai
Industry: Retail & Consumer Goods
Function: Marketing, Branding & Communications
Salary: AED 22000-35000 per month
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Develop and implement regional communication and visual merchandising strategies aligned with IKEA global brand guidelines
• Lead store communication design to strengthen IKEA's Life at Home positioning across all markets
• Ensure consistent and high-quality visual identity across stores, customer touchpoints, and commercial areas
• Translate global communication solutions into relevant regional and local executions
• Collaborate closely with Service Office Marketing, Digital teams, and cross-functional stakeholders
• Analyze consumer behavior and market insights to adapt communication strategies effectively
• Drive visual storytelling that supports commercial priorities, range presentation, and customer inspiration
• Safeguard IKEA brand identity while enabling flexibility for regional market needs
• Support stores in executing communication tools, layouts, and visual standards
• Monitor performance of communication initiatives and continuously improve effectiveness

Ideal Profile

• Strong background in retail communication, visual merchandising, or brand management
• Deep understanding of consumer behavior and customer journey within large-format retail environments
• Proven experience translating global brand strategies into regional execution
• Strong stakeholder management and cross-functional collaboration skills
• Strategic mindset combined with hands-on execution capability
• Ability to balance creativity with commercial and operational objectives

Why Join Us

• Strategic regional role within one of the world's most iconic retail brands
• Opportunity to shape customer experience across multiple markets
• Collaborative, values-driven culture with strong focus on innovation and creativity
• Long-term career growth within Al-Futtaim Group's retail portfolio

About the Company
Al-Futtaim Group is one of the Middle East's most established and diversified private business groups, headquartered in Dubai. Operating across automotive, financial services, real estate, retail, and healthcare, the Group employs more than 35,000 people across the Middle East, Asia, and Africa. Through its partnership with IKEA, Al-Futtaim delivers inspiring home furnishing experiences while upholding values of respect, excellence, collaboration, and integrity across all markets.
Post Details
Job Start Date
Salary from 22000.00
Salary to 35000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required