Develop compelling messaging that highlights unique value propositions for manufacturing environments
Create comprehensive go-to-market strategies for new product launches
Analyze competitive landscape within industrial sectors to identify market opportunities
Collaborate with product teams to align features with manufacturing client needs
Conduct research to understand evolving challenges in production environments
Produce technical marketing collateral including case studies and specification sheets
Prepare sales teams with effective tools and training for manufacturing solution sales
Job Profile
Background developing marketing strategies for complex technical products
Experience translating engineering specifications into customer-focused benefits
Track record of successful product launches in B2B manufacturing markets
History of collaborating with industrial design and engineering teams
Demonstrated ability to understand manufacturing workflows and pain points
* Previous success building relationships with industry influencers and trade publications
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