We\'re looking for someone to drive the go-to-market for new launches for our shoppers. Product Marketing is a highly cross-functional role at tabby, partnering closely with Product, Marketing, CX and Design teams. This role works across the entire product lifecycle, from helping shape the product, to driving launch, to growing product adoption post-launch.

You will:

• Foster a deep understanding of our users and customers, and help evangelize that understanding with leadership and partner teams
• Create our product messaging, positioning and narratives with Product and Marketing teams
• Drive the go-to-market strategy for our shopper focused products and features
• Take complex ideas and distill them into concise, easy-to-understand and compelling assets
• Work with Design, Marketing and Product teams to craft launch & explainer videos, landing pages, marketing campaigns, CRM messaging and how-tos to educate and engage shoppers
• Ideate, prioritize and execute experiments with partners, Marketing and Product teams to drive product growth
• Become the product advocate and spokesperson, including internal education, presentations, and developing a clear product narrative
• Design and execute market research studies to gain critical insight into customer attitudes and behaviour
• Monitor competitors, industry shifts, emerging markets, and the overall category to drive future growth and synthesize findings across the Marketing and Product teams
• Develop and report on product marketing success metrics for all programs

This might be right for you if:

• You have 3-5 years experience in product marketing or growth at a fast-growing technology company, preferably in finance or banking.
• You have clear case studies of products or brands you\'ve launched covering positioning, messaging, educational assets and results
• You are energized by working cross-functionally with technical and commercial teams
• You can create complex project plans, get buy-in and collaborate with teams to meet timelines
• You are data-informed and have strong analytical capability and the ability to distinguish between signal and noise to make decisions
• You can professionally write in English, bonus points for Arabic

Tabby