Company Overview CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning. We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We\xe2\x80\x99ve already won awards for best AI platform and voted LinkedIn\xe2\x80\x99s Number 1 Top Start-ups 2021! If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you! Responsibilities
Develop and execute product marketing strategies to drive adoption and growth of our products.
Conduct market research and analysis to identify market opportunities, customer needs, and competitive landscape.
Create compelling product messaging and positioning that resonates with target customers.
Collaborate with cross-functional teams to develop and execute go-to-market plans, including product launches and promotions.
Develop and deliver product training and sales enablement materials to support sales and customer success teams.
Work closely with product management teams to provide customer feedback and input into product roadmaps.
Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly.
Maintain knowledge of industry trends and best practices.
Requirements
Bachelor\'s degree in Marketing, Business Administration, or related field.
5+ years of experience in product marketing, preferably in a B2B technology environment.
Strong understanding of marketing principles and experience with developing and executing marketing strategies.
Excellent written and verbal communication skills, with the ability to create compelling product messaging and positioning.
Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
Benefits
A collaborative environment where diversity is celebrated
A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
A highly competitive market salary with housing and transport allowance.
A fast-moving supportive company where everybody takes ownership over their work.
An opportunity to share in the success of the business with stock options for qualifying employees.
The opportunity to work on a product with growing global appeal
Work with some of the most talented people in the industry from well-known digital brands.
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