Job Description

Job Title Product Marketing Manager

Description

Product Marketing Manager

DESCRIPTION

Job summary

Are you looking for a role that leverages both your analytical and creative abilities? Property Finder is seeking a Product Marketing Manager to drive, and implement the go-to-market strategy for Property Finders B2B and B2C offerings. In this position, you will be responsible for developing persona-driven messaging; working with our marketing team to deliver creating high-impact sales and marketing content that supports the customer journey and drives adoption of our solutions; leading the launch on behalf of product of feature releases; helping enable our Sales, Account Management, and Customer Experience teams with pitching our product story, positioning for differentiation, and addressing common customer questions.

This role requires a strong ability to lead through influence, with close collaboration required with stakeholders across a variety of teams such as Product Management, Marketing, Brand & Content, PR, Legal, Sales, Account Management, and Customer Experience teams. The ideal candidate is experienced with bringing products to market across different types of sales channels, excels at crafting audience-focused, product messaging, has excellent verbal and written communication skills, possesses a data-driven mindset, easily navigates through ambiguity, and has an entrepreneurial spirit.

Key job responsibilities

Responsibilities:

Build an ongoing understanding of our key personas.

Own the development and narrative of PF's product messaging for our web,mobile, B2B and CRM offerings.

Work with the broader Marketing and Brand & Content teams to develop the right value proposition and content strategy to create compelling product marketing content in support of the plan.

Serve as the overall Marketing lead for new product and feature launches, collaborating across Product Management, Marketing, Sales and CX teams.

Own the go-to-market strategy and work with other marketing teams on an integrated and scalable approach.

Help define and implement a messaging framework to understand levers that are working to drive new consumers and repeat usage to support lifecycle marketing initiatives.

Provide ongoing enablement to our Marketing, Sales and Customer Experience teams on our product story, competitive intelligence and positioning, and market trends.

A day in the life

You manage difficult product marketing initiatives and support initiative metrics that are attached to business outcomes

You build and manage components of a contingency plan, mitigating any risks and managing the scope of effort to ensure high quality and timely delivery.

You accelerate progress by driving crisp and timely decisions, clearing blockers and escalating appropriately.

You are able to apply product marketing best practices and you share this knowledge with your team.

BASIC QUALIFICATIONS

4+ years of relevant work experience in product marketing or technical marketing in the high-tech industry

A bachelor's degree in marketing, communications, business, or relevant field of study.

Fluency in English

PREFERRED QUALIFICATIONS

Technology evangelism skills and experience

Demonstrated ability to create product messaging

Proven ability to lead product launches across multiple sales channels and target audiences

Excellent verbal and written communication skills

Strong analytical skills

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