Product Manager
Dubai, DU, AE, United Arab Emirates
Job Description
Location
Dubai, United Arab Emirates
Experience
Job Type
Recruitment
Job Title
Product Manager
Reporting
Sr. Marketing Manager
Department
Marketing
Education
MBA - Essential from a Premier institute.
University Degree
Experience
3+ Years of FMCG Product Management Experience
Location
Dubai, UAE
Category
Hair Care
Job Summary
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.
To perform Market research and analysis.
Responsibility Area
Target Achievement
To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.
Agency Management
To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.
Market Research
To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
Marketing Analysis
To do both primary and secondary sales analysis. To do Competition / consumer, Media and Profitability tracking.
Development of Marketing and Brand Strategy
To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
Development of marketing mix elements
To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
Communication Strategy (including advertising)
Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
Media Planning
Packaging
Pricing Decisions
Product Development
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Job Detail
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Job IdJD2162935
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned