Job Description

Develop and implement comprehensive marketing and communication strategies and annual plans. Supervise marketing campaigns for all services and events, ensuring effectiveness and impact. Lead strategic partnerships and coordinate contracts and agreements with local and international entities. Oversee the creation of promotional materials and ensure corporate identity compliance. Guide and support the Marketing team to deliver high-quality outcomes. Manage website and social media content, ensuring quality and engagement. Monitor marketing performance, analyze results, and prepare reports with recommendations. Organize community, cultural, and promotional events locally and internationally with the related departments and partners. Support sponsorship and funding initiatives to enhance Library programs. Develop and execute a comprehensive SEO strategy to improve the Library's online visibility, organic search rankings, and website traffic. Lead the Library's Corporate Social Responsibility (CSR) initiatives, including developing and implementing community-focused programs and partnerships. Coordinate with relevant stakeholders to ensure CSR activities align with the Library's mission and the broader goals of Dubai's government. Manage the communication and promotion of CSR initiatives across all marketing channels. Track, measure, and report on the impact of all CSR and SEO efforts. Perform other related duties as assigned by the direct supervisor.

Qualifications

Bachelor's degree in Marketing or a related field. * 5-7 years of progressive experience in marketing and communications activities, with proven experience in SEO management and CSR initiatives.