Located in the heart of Place Vendome, the Maison Chaumet is a major actor in the luxury sector and represents the symbol of the Parisian jewelry excellence since its creation in 1780. Thanks to its exceptional knowledge passed from one generation to the other, Chaumet's history is merged with the French History and that of the Empress Josephine. Currently in transformation and anchored in modernity, Maison Chaumet is now part of a global repositioning context with strong growth in sales within the LVMH group.
As a PR Specialist, you will play a vital role in shaping and promoting the brand's image and reputation. Your responsibilities will include developing and implementing PR strategies, managing crisis communications, creating compelling content, planning PR events, and building relationships with media, influencers, and stakeholders.
Working closely with the Communication Director and cross-functional departments, you will identify opportunities for media relations, content creation, event planning, and experiential marketing. Through regular stakeholder engagement and proactive media outreach, you will continually enhance the brand message and communications.
1. Coordinate and execute comprehensive PR strategies to promote Maison Chaumet collections, events, and initiatives in the Middle East.
2. Manage and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.
3. Work directly with the Communication Director to lead development of regional communication, talent, influencer engagement strategies to drive brand awareness in the region.
4. Drive the acceleration of digital, social, and content strategies to reach & recruit new audiences (Gen Z, Millennials)
5. Determine KPI measurements for influencer activations outside of Earned Media Value and set goals for brand locally in key markets.
6. Continually evolve the department structure to meet the changing needs of brand & media/influencer landscape and help talent recruit in key regions.
7. Prepare and submit PR reports: Create engaging content for various channels, including press releases, articles, and website content.
8. Plan and coordinate PR events and product launches to generate media interest and coverage.9. Monitor media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.
10. Collaborate with cross-functional teams to provide communication support for various initiatives, such as product launches, corporate announcements, and crisis management.
11. Measure and analyze the effectiveness of communication campaigns and initiatives using various analytics tools and provide actionable insights and recommendations for improvement.
12. Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market
13. Assist in Communication budget development creation and implementation
Profile
5 years+ of public relations/communications experience in both agency and/or in-house international luxury brand.
Excellent written and verbal communication skills
Ability to work under pressure and manage multiple projects simultaneously, adhering to tight deadlines.
Solid organizational skills, visual skills, ability to prioritize and strong attention to detail
Ability to convey, adapt / exchange, influence, negotiate
Understanding of digital communications and social media
Strong interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.
Proficient in using analytics tools to measure and analyze the effectiveness of communication efforts and make data-driven decisions.
Familiarity with crisis communication management and the ability to handle sensitive and high-pressure situations with professionalism and composure.
Fluent in Arabic and English, French is a plus
LVMH recognizes and recruits all talents.
CHAUMET
MAISON
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In the heart of Place Vendome in Paris, Chaumet crafts jewelry that melds audacity and elegance. Combining tradition and modernity, the artisans of Chaumet's High Jewelry workshop pass on their exceptional know-how to create masterpieces of lightness and movement, including the Maison's famed tiaras. Chaumet's emblematic collections are inspired by the multi-faceted personality of Empress Josephine, the Maison's first prestigious client, who designated Chaumet as her official jeweler. Since the founding of the Maison in 1780, Chaumet's timeless style has continually evolved with the times and influences of the world for more than 240 years.
The first jeweler to set up shop on Place Vendome in 1812, Chaumet has made this mythic nexus of Parisian jewelry its beating heart. Chaumet celebrated its 240th anniversary in 2020 with the inauguration of its magnificently renovated address at 12, Place Vendome. Bridging tradition and modernity, 12 Vendome embodies the soul of Chaumet through three exceptional spaces: the boutique welcoming clients, the historic grand salons - notably the Salon Chopin - and the High Jewelry workshop, where dreams come alive....
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