Pr & Branding Specialist
Dubai, United Arab Emirates
Job Description
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Atlas Group of Institutions UAE is looking to hire a brand specialist that develops and administers social media content that is designed to engage users and create an interactive relationship between the community and the organization. This position also manages and updates our web page content. Responsibilities
- Leads strategy for social media to achieve marketing targets by supporting overall brand priorities and driving continual engagement with a forward-thinking approach.
- Acts as a champion of new ideas for social media opportunities to propel the brand forward including evaluation of new platforms and potential partnerships.
- Developing PR strategies and campaigns
- Preparing press releases, keynote speeches and promotional material
- Building positive relationships with stakeholders, media and the public
- Works closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.
- Oversees and approves the content calendars for all social media channels for the brand including but not limited to Facebook, Instagram & Twitter.
- Uses strategic data to provide insights and help guide social media communications strategy and business/consumer intelligence.
- Runs and develops all social media reports including monthly reports, ad hoc reports, campaign recaps, and influencer performance recaps.
- Works with marketing to provide social media data for consolidated business reports.
- Creates and manages all influencer campaigns to address business needs.
- Works directly with influencers to evaluate, negotiate, and track performance.
- Innovates and champions growth-driving programs within the organization including potential partnerships.
- Develops and executes a comprehensive, measurable social media strategy across all relevant social media platforms.
- Benchmarks and monitors competitors and industry leaders in social media to apply best practices.
- Generates growth year-over-year in awareness, preference, trial, and key initiatives for the brand.
- Bachelor\xe2\x80\x99s degree in the relevant field
- Minimum 2 years of relevant experience
- Social Media Managing: 3 years (Preferred)
- Content writing: 3 years (Preferred)
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Job Detail
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Job IdJD1515859
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned