A Public Relations Account Manager is responsible for managing information between their clients and the general public in order to grow brands and drive sales for clients. Their duties typically involve creating news items, press releases and product placements to influence public opinion and behavior and promote products or clients to their audiences.
A Public Relations Account Manager\xe2\x80\x99s main duties are to influence the public and promote products through press releases and news items without the use of paid advertising. They craft, polish and maintain the client\xe2\x80\x99s public image and tend to how they portray themselves in public. Some of the most common responsibilities of a PR Account Manager include:
Coming up with positive news coverage about clients or products
Cooperating with clients and media on a daily basis to come up with news content
Researching, drafting and issuing press releases to the news media and blogs
Building strong relationships with clients, the media and other employees in the company
Constantly monitoring the news media, social media and blogs to find new opportunities for clients
Working with the accounts team to craft client proposals and help implement PR activities
Attending client meetings and preparing reports for clients
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