We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns.
Key Responsibilities:
Campaign Management:
Plan, execute, and optimize paid social media campaigns across multiple platforms (Facebook, Instagram,
LinkedIn, TikTok, etc.) to achieve performance goals (e.g., ROAS, CPA, conversions).
Performance Tracking & Reporting:
Monitor daily performance metrics (clicks, impressions, CPC, CTR, CPA, ROAS, etc.), analyze campaign data,
and provide insights for improvement.
Audience Targeting & Segmentation:
Develop, test, and optimize audience targeting strategies, including demographic, interest-based, and
behavior-based targeting.
Budget Management:
Manage and allocate the advertising budget effectively across campaigns to maximize performance.
Creative Optimization:
Work closely with the creative team to develop, test, and optimize ad creatives (copy, imagery, videos) for
better engagement and conversion rates.
A/B Testing:
Conduct A/B and multivariate testing on ad copy, creatives, and landing pages to optimize performance.
Market Research & Trend Analysis:
Stay updated with the latest social media trends, algorithm changes, and new ad formats to continuously
improve campaign performance.
Collaboration:
Collaborate with the wider marketing team (SEO, content, CRM) to align social media strategies with broader
marketing goals.
Performance Reporting:
Provide regular reports on campaign performance, insights, and areas for improvement to stakeholders and
management.
Key Skills and Qualifications:
Experience:
2+ years of experience in performance marketing, specifically in managing paid social media campaigns.
Education:
Bachelors degree in Marketing, Business, or a related field.
Technical Skills:
o Proficiency in using platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads,
Google Analytics, etc.
o Experience with performance tracking tools (e.g., Google Analytics, Hotjar, HubSpot, etc.).
o Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions.
Creativity:
Ability to collaborate with creative teams to develop engaging and effective ad content.
Communication:
Excellent communication and interpersonal skills for cross-team collaboration and reporting to stakeholders.
Attention to Detail:
High level of precision in managing budgets, audience segments, and performance tracking.