Job Description

: Performance Marketing Manager

Role Overview:

We are seeking a dynamic Performance Marketing Manager to lead our digital marketing efforts and drive strategic growth initiatives. The ideal candidate will be responsible for developing and executing a robust performance marketing strategy that aligns with business objectives, focusing on generating leads, optimizing conversions, and enhancing revenue streams.

Key Responsibilities:

Strategy Development:

Develop and implement a comprehensive performance marketing strategy aligned with organizational goals to drive lead generation, conversions, and revenue growth. Identify target audiences, market segments, and key channels to maximize marketing impact.

Campaign Management:

Plan, execute, and optimize end-to-end digital marketing campaigns across various channels including SEM, SEO, social media, display advertising, and email marketing. Monitor campaign performance metrics, analyze data, and adjust strategies to maximize ROI and achieve KPIs.

Budget Management:

Effectively manage and allocate the performance marketing budget to achieve desired outcomes and objectives. Track expenses, monitor spending, and provide regular reports on budget utilization and campaign performance.

Data Analytics and Insights:

Utilize data analytics tools to derive actionable insights from campaign performance, user behavior, and market trends. Apply insights to refine marketing strategies, enhance targeting strategies, and improve customer experience.

Team Leadership:

Lead and mentor a team of performance marketers, fostering a collaborative and innovative work environment. Provide guidance, coaching, and performance evaluations to team members to drive continuous improvement.

Collaboration:

Work closely with creative, content, and sales teams to ensure alignment in marketing messages and brand consistency. Collaborate with external partners, agencies, and vendors to optimize campaign execution and performance.

Innovation and Experimentation:

Stay updated with latest digital marketing trends, tools, and technologies; integrate innovative strategies into marketing plans. Conduct A/B testing and experimentation to refine marketing approaches and tactics.

Reporting:

Generate regular and comprehensive performance reports, presenting campaign results, key metrics, and actionable recommendations to senior management.

Qualifications and Skills:

Proven experience as a Performance Marketing Manager or similar role in digital marketing. Strong understanding of digital marketing channels and best practices (SEM, SEO, social media, etc.). Proficiency in data analysis tools and experience in deriving insights from analytics. Excellent leadership and team management skills. Effective communication and collaboration abilities. Bachelor's degree in Marketing, Business Administration, or relevant field; Master's degree preferred.
Job Type: Full-time

Pay: AED5,000.00 - AED6,000.00 per month

Application Question(s):
Mention details below ; Present Salary - Expected Salary - Notice period - Visa status & expiry date -

Are you located in Dubai?
Experience:

digital marketing channels and SEM, SEO, social media.: 3 years (Required) * performance marketing strategy: 3 years (Required)