skills. You will play a key role in driving lead generation, managing campaign performance, and optimizing our digital presence to maximize ROI.
Key Responsibilities:
Performance Marketing:
Plan, execute, and optimize paid media campaigns across platforms (Meta, Google Ads, Display, YouTube, etc.) targeting high-intent real estate buyers.
Monitor KPIs such as CPL, ROAS, CTR, and conversion rates, and adjust strategies to hit monthly lead goals.
Run A/B tests on creatives, copy, and audience targeting.
Webflow & Website Management:
Manage and update real estate landing pages and microsites on
Webflow
.
Implement SEO best practices and conversion tracking (Google Tag Manager, GA4).
Troubleshoot minor layout and content issues using
basic HTML
.
Marketing Automation:
Set up and maintain automated email drips, WhatsApp/SMS follow-ups, and CRM integrations using tools like HubSpot, Zoho, or similar.
Build lead nurturing flows for different buyer segments (investors, end-users, international buyers).
Collaboration & Reporting:
Work closely with sales, design, and development teams to align on campaigns.
Deliver weekly and monthly performance reports with actionable insights.
Contribute to creative direction and content strategy based on performance data.
Requirements:
3+ years of performance marketing experience in
Dubai real estate
or a similar fast-paced sector.
Proficient in
Webflow
with a working knowledge of
HTML/CSS
.
Experience in setting up and optimizing
marketing automation workflows
.
Strong analytical skills and data-driven mindset.
Familiarity with CRM tools and integration logic.
Up-to-date with digital marketing trends and performance tracking tools.
Preferred:
Google Ads and Meta Blueprint certifications
Experience with real estate project launches or off-plan property campaigns
Knowledge of basic Figma design edits or collaboration
Job Type: Full-time
Pay: AED6,000.00 - AED8,000.00 per month
Application Question(s):
* Do you have experience as Performance Marketing Manager in Dubai?
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