Performance Director, Digital
Dubai, United Arab Emirates
Job Description
Leading the strategy, implementation, and optimisation of multi-market performance campaigns. In addition to the normal biddable day to day the role offers the fantastic opportunity of looking at media holistically on a global scale and handling not only media activation but acting as an advisor on the brands’ strategic long-term marketing plans and driving the digital evolution of the brand.
This unique role as the Performance Director is based in Dubai and will require regular contact with local market clients. The ideal candidate with have significant Paid Search and Paid Social expertise both technical and strategic as well as a strong grounding on how this media fits into the overall digital ecosphere, specifically how Programmatic works with these channels to form an audience led approach to planning. As a senior lead the candidate will also be expected to teach, nurture and advance their Account Managers and Account Executives development in the industry, pushing them to deliver best in class award winning work and set goals and objectives for the teams personal development over time.
Responsibilities
This unique role as the Performance Director is based in Dubai and will require regular contact with local market clients. The ideal candidate with have significant Paid Search and Paid Social expertise both technical and strategic as well as a strong grounding on how this media fits into the overall digital ecosphere, specifically how Programmatic works with these channels to form an audience led approach to planning. As a senior lead the candidate will also be expected to teach, nurture and advance their Account Managers and Account Executives development in the industry, pushing them to deliver best in class award winning work and set goals and objectives for the teams personal development over time.
Responsibilities
- Leadership of client communication with the support of client partners across the account.
- Leading digital performance strategy and overseeing implementation across search and social, whilst having a view on their display and programmatic offering
- Primary lead on activation optimisation strategy and tactics
- Development of direct report to become self-sufficient in delivery of campaign implementation and optimisations.
- Setting an annual performance strategy and goals that drive client’s business performance
- Lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
- Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable
- Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day to day campaign delivery
- Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning
- Collaborative secondary lead (with other Directors) on the management of day to day relationships with Google, social & tech providers.
- Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
- Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership
- 6 years + experience in digital media, ideally from an agency side background (client side or a mix will also be considered)
- Experience managing search, social and/or display from both a technical and strategic POV.
- Experience in audience led planning
- People management experience of managing a team
- Strong leadership skills and ability to manage upwards and downwards
- Experience leading clients within digital
- Strong organisational and communication skills
- A drive to remain at the cutting edge of digital media and progress both the client’s business and the agency skill through their work.
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Job Detail
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Job IdJD1426667
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned